What are the responsibilities and job description for the CRM Specialist - Strategic Brand position at Monster Energy?
Position Summary:
Responsible for coordinating email, Short Message Service (SMS), and mobile-centric experiences to key communities within the company portfolio of brands. Assist in mapping consumer journeys, content sequences, and working with the Analytics team to provide strategic recommendations and optimizations.
Primary Responsibilities:
- Develop and execute email, SMS, and mobile-centric content strategies. Develop, deploy, and analyze performance to provide future recommendations and optimizations. Identify opportunities to grow and create impact in Customer Relationship Management (CRM) related marketing efforts.
- Collaborate with Digital Marketing Management (content-experience) team to deliver personalized, visually-compelling, and creatively-strong email, SMS, and moible content curated to our specific segments of consumers.
- Work alongside the Data and Analytics team on audience segmentation, prioritization, and stiching within our Consumer Data Platform (CDP). Understand segmentation of audiences based on behaviors, engaegment, and interactions across web, email, and mobile.
- Contribute cross functionally with Digital Marketing, Brand Management, and Creative Services departments to plan and execute larger marketing intiatives, campaigns, and programs. Ensure we deliver seamless, cross-channel, personalized experiences from first to final touch.
- Develop documentation and roadmaps for process, standard operating procedures, A/B tests, and campaigns or programs that succeed through email, SMS, and mobile.
Job Specifications:
- Prefer a Bachelor's Degree in the field of Marketing such as Communications, Marketing and Advertising, Business, or other related fields.
- Between 3-5 years of experience in CRM/email/SMS marketing experience including journey mapping, full funnel sequence building, and marketing automation planning.
- Experience with CRM SAAS platforms and related content management systems is required.
- Experience with Airship or a similar tool is strongly preferred.
- Experience with CRM Software as a service (SAAS) platforms and related content management systems is required.
- Experience with Airship or a similar tool is strongly preferred.
- Experience with developing email, SMS, and mobile campaigns is strongly preferred.
- Knowledge of current CRM and customer data platforms (CDP) is preferred, but not required.
Base Pay Range: USD $68,640 - USD $70,000 ( )
Salary : $68,640
