Director of FSOP

Position Summary

Foodservice and On Premise (FSOP) channel leader who is responsible for annual channel planning process, including providing overarching direction on key strategic commercialization opportunities and delivering scalable solutions to our MEC distributors. The successful candidate will play a vital role in helping shape our future with these influencer channels, aligning our energy portfolio with the Coca-Cola bottling system and the MEC sales teams.

Essential Job Functions

• Lead FSOP FSRs through key initiatives driving net new profitable outlets in key bottler FSOP territories.
• Own the annual channel planning process, including providing overarching direction on key strategic commercialization opportunities and delivering scalable solutions to the MEC system. Define and quantify Sources of Growth for each initiative and link to annual planning process.
• Leads development and commercialization of LOS assigned channels and collaborate with Bottler/Distributor channel teams as necessary to incorporate into Coca-Cola Bottler system tools.
• Creates selling deck and stewardship tools to support sell-in and execution of strategic initiatives.
• Perform channel level situation assessment to identify key long and short term strategic channel/customer commercialization opportunities through research, insights and sales team input. Identify execution capacity for highest leverage opportunities/initiatives.
• Collaborate with MEC Commercial and Bottler/Distributor Commercial to develop solutions to commercialize strategic brand initiatives and secure priority POI’s.
• Assist in the stewardship of the annual customer planning process with Bottler and Sales Leads, including conducting key planning sessions and assisting with development of short and long term customer marketing plans to support portfolio and brand growth targets.
• Collaborate with Brands and Category Management to develop category based selling stories for Programs and Package Launches. Ensure sales materials are tailored to relevant customer/channel orgs.
• Collaborate with Bottler/Distributor RGM leads to incorporate POV on relevant price package plans for commercial plans.
• Align system on key KBI’s to track and develop scorecard against performance of assigned channels.
  
  

Position Requirements

• Six to ten years of experience, preferably in FMCG or the beverage industry.
• Bachelor’s Degree or equivalent experience.
• Strong leadership, negotiation, and communication skills (both verbal and written).
• Analytics Experience – ability to draw insights from data.
• Collaboration – effectively work across brand, customer marketing, PRGM, sales ops and bottlers to influence action plans for assigned channels.
• Planning Experience – Past experience in developing and monitoring annual business plans. Shown ability to think strategically by incorporating forward vision and future needs.
• Operational Experience – Understanding of field needs and application against commercial plans.
• Self-Starter who takes proactive initiative.
• Good judgment and decision-making skills.
• Able to work independently while being a team player.
• Proficiency using Excel, Word, and PowerPoint.
• Flexibility to travel as needed.
  
  

Base Salary Range: $87,750 - $117,000 ( )