What are the responsibilities and job description for the Digital Marketing Director position at Montana Knife Company?
Company Overview
Montana Knife Company is a premium brand recognized for its commitment to quality and precision craftsmanship. We are seeking a Senior Level Marketing Expert to lead our marketing initiatives and drive growth across all digital channels.
Job Description
The Senior Level Marketing Expert will spearhead our marketing efforts, overseeing the development and execution of innovative campaigns, managing external partnerships, and ensuring seamless coordination of our digital marketing strategy.
Key Responsibilities
- Strategic Leadership: Develop and implement a comprehensive DTC marketing strategy with a strong focus on Shopify-based e-commerce operations.
- Social Media Management: Oversee and optimize social media platforms to enhance engagement, drive growth, and build brand loyalty.
- Campaign Execution: Collaborate with key departments to execute impactful campaigns, including product launches, restocks, and promotional initiatives.
- Marketing Calendar: Own and manage the company's digital marketing calendar, ensuring flawless execution of campaigns and events.
- Process Optimization: Identify and implement workflow improvements to maximize the productivity of the e-commerce and marketing teams.
- Partnership Management: Manage relationships with external partners to ensure alignment with company objectives and deliver exceptional performance.
- Event Support: Work with the MKC Road Team during live events to enhance brand visibility and customer engagement.
Required Skills and Qualifications
- A minimum of 5 years of senior-level e-commerce and marketing experience, preferably in a fast-paced DTC environment.
- Expertise in Shopify, Klaviyo, Google Analytics, and other key digital marketing tools.
- Proven ability to grow and manage professional social media accounts, with a deep understanding of current trends and best practices.
- Precision and accuracy in data analysis, with the ability to extract actionable insights to drive performance.
- Experience managing external agencies and vendors to achieve strategic objectives.
Benefits
- Compensation: Competitive salary based on experience.
- Benefits:
- Paid Vacation
- 401k Matching Program
- Partial health insurance coverage
