What are the responsibilities and job description for the E-commerce and Digital Marketing Leadership Role position at Montana Knife Company?
Job Summary:
We are seeking a Senior Level Marketing Expert to join our team at Montana Knife Company. As a key member of our marketing team, you will be responsible for developing and executing innovative marketing strategies to drive growth and engagement across all digital channels. This is an excellent opportunity for a results-oriented professional with a passion for the hunting and outdoor industry to make a meaningful impact and contribute to the success of our company.
Key Responsibilities:
Requirements:
We are seeking a Senior Level Marketing Expert to join our team at Montana Knife Company. As a key member of our marketing team, you will be responsible for developing and executing innovative marketing strategies to drive growth and engagement across all digital channels. This is an excellent opportunity for a results-oriented professional with a passion for the hunting and outdoor industry to make a meaningful impact and contribute to the success of our company.
Key Responsibilities:
- Develop and implement a comprehensive DTC marketing strategy with a strong focus on Shopify-based e-commerce operations.
- Oversee and optimize social media platforms to enhance engagement, drive growth, and build brand loyalty.
- Collaborate with the CMO, E-commerce Director, and Product Launch Manager to execute impactful campaigns, including product launches, restocks, and promotional initiatives.
- Own and manage the company's digital marketing calendar, ensuring flawless execution of campaigns and events.
- Identify and implement workflow improvements to maximize the productivity of the e-commerce and marketing teams.
- Manage relationships with external partners to ensure alignment with company objectives and deliver exceptional performance.
- Work with the MKC Road Team during live events to enhance brand visibility and customer engagement.
Requirements:
- A minimum of 5 years of senior-level e-commerce and marketing experience, preferably in a fast-paced DTC environment.
- Expertise in Shopify, Klaviyo, Google Analytics, and other key digital marketing tools.
- Proven ability to grow and manage professional social media accounts, with a deep understanding of current trends and best practices.
- Passion for the hunting and outdoor space, with a strong connection to the target audience.
- Exceptional data analysis skills, with the ability to extract actionable insights to drive performance.
- Experience managing external agencies and vendors to achieve strategic objectives.
- Proficiency in Adobe Photoshop and Illustrator; photography skills are a plus.
- Bonus: A background in Culinary, Tactical, or Hunting industries.
- Excellent verbal and written communication skills, with the ability to influence and collaborate across all levels of the organization.
