What are the responsibilities and job description for the Senior Level Marketing Expert position at Montana Knife Company?
About Montana Knife Company
We are a premium brand known for precision craftsmanship and commitment to quality. As we continue to grow, we are seeking a Senior Level Marketing Expert to lead our dynamic marketing initiatives and elevate our direct-to-consumer (DTC) and e-commerce presence.
Position Overview:
The Senior Level Marketing Expert - DTC/E-commerce will spearhead our marketing efforts, focusing on driving growth and engagement across all digital channels. Working closely with key departments, you will oversee the development and execution of innovative campaigns, manage external partnerships, and ensure seamless coordination of our digital marketing strategy.
Key Responsibilities:
- Develop and implement a comprehensive DTC marketing strategy with a strong focus on Shopify-based e-commerce operations.
- Oversight and optimization of social media platforms (Instagram, Facebook, YouTube, TikTok, etc.) to enhance engagement, drive growth, and build brand loyalty.
- Collaboration with the CMO, E-commerce Director, and Product Launch Manager to execute impactful campaigns, including product launches, restocks, and promotional initiatives.
- Ownership and management of the company's digital marketing calendar, ensuring flawless execution of campaigns and events.
- Identification and implementation of workflow improvements to maximize the productivity of the e-commerce and marketing teams.
- Management of relationships with external partners (SEO, PR, Paid Media, Community Marketing agencies) to ensure alignment with company objectives and deliver exceptional performance.
- Support during live events to enhance brand visibility and customer engagement.
Qualifications:
- A minimum of 5 years of senior-level e-commerce and marketing experience, preferably in a fast-paced DTC environment.
- Expertise in Shopify, Klaviyo, Google Analytics, and other key digital marketing tools.
- Proven ability to grow and manage professional social media accounts, with a deep understanding of current trends and best practices.
- Possession of passion for the hunting and outdoor space, with a strong connection to the target audience.
- Exceptional data analysis skills, with the ability to extract actionable insights to drive performance.
- Experience managing external agencies and vendors to achieve strategic objectives.
- Proficiency in Adobe Photoshop and Illustrator; photography skills are a plus.
- Bonus: A background in Culinary, Tactical, or Hunting industries.
- Excellent verbal and written communication skills, with the ability to influence and collaborate across all levels of the organization.
What We Offer:
- Competitive salary (DOE – Dependent on Experience).
- Paid Vacation
- 401k Matching Program
- Partial health insurance coverage
