What are the responsibilities and job description for the Vice President Product Marketing position at Montash?
VP Product Marketing
200k base Variable Equity
Series C RegTech
You will lead the development of a differentiated go-to-market strategy as a foundation for growth and continue to establish our position as a leader in the GRC software space. This role will report to the Chief Product Officer. You will be responsible for driving our product messaging, assisting with articulating our positioning in the market, analyzing our product against competitors, and identifying key themes and stories from our customers that showcase the value. You will work closely with the Marketing and Product teams to develop and drive key initiatives and cross-functional programs to increase revenue and improve customer adoption. You will partner closely with our Sales and Customer Success teams to develop the plays and supporting materials so they can best guide our customers through a consistent customer journey that leads them to lasting value.
Your Profile
You are an experienced product marketer who has successfully driven new product positioning, differentiation, pricing, and packaging. You have launched products successfully for maximum impact in the market. You have deep experience in analyzing markets from the macro-level down to engaging user groups, focus groups and other constituents to drive product strategy and roadmaps. You understand how to segment the market, identify how a product adds value for consumers, and prioritize and target different segments leveraging your peer teams within the company. You are excited to dive deep and create materials that our Sales team can leverage to showcase the uniqueness and value.
Responsibilities
In this role, you’ll collaborate closely with GTM, Customer Success, and Leadership to develop and execute go-to-market strategies for new and existing features. You will grow a team of product marketers over time but start as an individual contributor working cross functionally to position and launch product, drive market adoption and create content to enable the sales team to drive revenue growth.
- Continuously analyze the market to identify opportunities for growth through both new strategies and existing value propositions.
- Accurately size segments, align the organization to market opportunity, and build playbooks and specific content to effectively engage prospects and partners
- Become the foremost expert on our industry trends and competitors to determine proper investment strategies for our suite of products and proper messaging for our marketing team
- Develop a standard model to compare and prioritize potential investments based on data such as total addressable market and strategy
- Build competitive intelligence that improves the GTM teams win rate in competitive sales cycles and retention rate in existing customers
- Lead the ongoing improvement of audience and personal frameworks, including users, economic and technical buyers and beneficiaries to inform content strategy, demand and conversion programs
- Build and continuously improve the buyer's journey and customer journey framework and content map
- Design and execute strategic messaging, driven by competitive analysis, data, and research that articulates value and resonates with our target prospects
- Collaborate with internal stakeholders to execute product launches with defined accountability and outcomes
- Work in strategic partnership across the business to enable the go-to-market team on market, product, plays, offers and other topics as needed
- Continuously improve customer post-sale programs and campaigns that enable adoption, facilitate renewal, encourage cross-sell / up-sell and create advocacy for the product
Success criteria
Requirements
If you are interested please apply above!
Salary : $200,000
