CRM/Email Automation Manager

We save lives while providing the opportunity for people to realize their healthy selves.

CRM/Email Automation Manager

Monte Nido & Affiliates

Remote

For more than 25 years, Monte Nido & Affiliates has delivered proven treatment for eating disorders. Our programs offer a model of treatment that blends medically sophisticated care with a personalized treatment approach. Our treatment setting is intimate with a high staff-to-client ratio, and an emphasis on individual therapy and highly individualized treatment.

As an CRM/Email Automation Manager, you will play a crucial role in executing and optimizing our customer relationship strategies. Your work will directly contribute to converting prospective client leads into admissions, effectively reaching healthcare providers at scale, supporting our alumni in their ongoing recovery, and enhancing patient advocacy efforts.

Total Rewards:

Discover a rewarding career with us and enjoy an array of comprehensive benefits! We prioritize your success and well-being, providing:

• Competitive compensation
• Medical, dental, and vision insurance coverage (Benefits At a Glance)
• Retirement
• Company-paid life insurance, AD&D, and short-term disability
• Employee Assistance Program (EAP)
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• Paid time off
• Professional development
• And many more!
  
  

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Responsibilities Include:

• Develop, implement and maintain effective email, push, and SMS marketing strategies focused on promotional, transactional, and targeted trigger campaigns throughout the customer lifecycle.
• Lead A/B testing for all campaigns to improve efficiency, deliverability, and customer engagement. Provide analysis and implement changes as needed.
• Maintain and regularly update the audience communication marketing calendar, including email and SMS content. Adapt to changing opportunities and priorities as needed.
• Collaborate closely with Design and Content teams to produce materials and email templates that align with our brand's aesthetic and messaging objectives.
• Create and manage automated customer journeys in Salesforce Marketing Cloud, such as welcome series, appreciation emails, re-engagement campaigns, and browse abandonment strategies.
• Regularly analyze campaign performance and customer engagement metrics to inform future strategies. Experience with data analysis tools and metrics interpretation is often vital in such roles.
• Develop segmentation strategies to personalize communication based on patient demographics, behavior, and preferences.
• Work collaboratively sales, growth and IT teams to communicate strategy, align on priorities and create campaigns
  
  

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in leading CRM transformation and change management initiatives, especially in implementing new commercial processes and fostering the adoption of CRM tools across sales, marketing, and customer service departments.
• Deep knowledge and hands-on experience with Salesforce Marketing Cloud and Salesforce.com. Salesforce.com administration certification is highly desirable. Knowledge of AMPScript, SQL and Journey Builder a plus.
• Minimum of 5 years of experience in B2B CRM/Automation, preferably in lifecycle marketing, within a healthcare or related field.
• Excellent analytical and project management skills.
• Strong communication and teamwork abilities.
  
  

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