Social Media Specialist

The Montgomery County Office of Communications is located in the Commissioners' Office and is primarily tasked with creating and maintaining effective lines of communication between the county government and its employees, the media, and the public. The Montgomery County Commissioners are dedicated to maintaining a fully transparent government, and the Office of Communications plays a vital role in that effort.

The Office of Communications not only informs its audiences on the actions of the County Commissioners, but it also works diligently to provide information to its residents on the multitude of county services provided, recreational activities, historical sites, and other county government-related news.

Reporting to the Social Media Manager, the Social Media Specialist will be a dynamic and creative member of our Communications Team. The position will play a pivotal role in shaping the County's online presence, engaging with our community, and advancing our mission through strategic social media planning and execution.

The incumbent will create quality content for Montgomery County's social media platforms including Facebook, Twitter/X, LinkedIn, Instagram, YouTube, NextDoor and other recommended channels. They should have a keen sense of social media trends, understand target audiences, and maximize timing of content across channels. The Social Media Specialist will work under the direction of the Social Media Manager and Director of Communications to create an editorial calendar for creative and educational social media content, including graphics, video and photo content, as well as draft captions, subtitles, and calls to action. The Social Media Specialist will work closely with other members of the communications team to cultivate a library of visual assets to leverage across our channels.

The Social Media Specialist will also develop content for Montgomery County Commissioners' social media channels when requested and will have a strong analytical background to measure success across channels.

Content Creation and Management:

• Create compelling, informative, and visually appealing content for various social media platforms, including Facebook, Twitter/X, Instagram, LinkedIn, NextDoor, and more;
• Maintain a content calendar to ensure consistent and timely delivery of posts and campaigns.
• Collaborate with communications team to develop multimedia content.

Social Media Engagement:

• Monitor and engage with the County's social media community, responding to comments, messages, and inquiries in a professional and timely manner.
• Foster positive interactions, discussions, and feedback with residents, businesses, and stakeholders.
• Proactively identify and address potential issues or concerns.

Analytics and Reporting:

• Analyze social media metrics and generate regular reports to evaluate the effectiveness of campaigns and strategies.
• Use data-driven insights to make informed adjustments and improvements to the County's social media presence.

Compliance and Best Practices:

• Ensure that all social media activities align with County policies, guidelines, and legal requirements.
• Stay informed about the latest trends and best practices in social media management and implement them as appropriate.

• Bachelor's degree in Communications, Marketing, Digital Media, or a related field.
• At least three to five years of proven experience in social media management and strategy, with a strong portfolio showcasing successful campaigns.
• Proficiency in using social media management tools and analytics platforms.
• Strong understand of social media strategy, editorial calendars and content plans.
• Excellent written and verbal communication skills.
• Strong attention to detail.
• Strong multitasking and time-management skills.
• Strong understanding of Montgomery County and its communities is a plus.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Creative, strategic, and innovative mindset with a passion for social media.