Freelance Social Media Strategist

Overview:
At Moontide, we don’t just post on social media—we make it a platform for storytelling, brand building, and driving real engagement. As our Freelance Social Media Strategist, you will be the driving force behind creating, executing, and optimizing social media strategies for our clients across various platforms. Your expertise will shape the way brands connect with audiences, turning social media into a tool for authentic communication and business growth.

You will work closely with the creative and marketing teams to develop strategic plans that resonate with target audiences, elevate brand presence, and meet client goals. From crafting strategic content calendars to analyzing metrics, your role will be crucial in ensuring that social media channels not only look great but perform at their best.

If you’re passionate about social media trends, driven by data, and excited about creating innovative campaigns that make brands stand out, this is the role for you.

Key Responsibilities:

Social Media Strategy Development & Execution

• Lead the strategy for social media campaigns, including content creation, platform selection, timing, and audience targeting to achieve business goals.
• Develop platform-specific strategies for clients, with a focus on engagement, growth, and community building across platforms like Instagram, TikTok, Facebook, LinkedIn, and others.
•  Craft strategic content calendars and ensure consistency and alignment across all client social channels.
• Collaborate with the creative team to ideate and develop engaging content that speaks to the client’s audience and supports business objectives.

Performance Monitoring & Optimization

•  Monitor and analyze social media metrics (engagement, reach, conversions) to assess the performance of campaigns and adjust strategies accordingly.
• Conduct regular audits of social media channels, providing recommendations for optimization.
• Implement A/B testing to refine content and strategy for improved performance across platforms.
•  Track industry trends and competitor activity to ensure social strategies remain innovative and competitive.

Community Management & Audience Engagement

•  Develop strategies for organic community growth while staying aligned with the overall social media goals.
• Collaborate with influencers and brand ambassadors to expand reach and drive engagement.
•  Engage with audiences in real-time, responding to comments, messages, and mentions to foster relationships and build brand loyalty.

Content Collaboration & Brand Consistency

•  Work with content creators, designers, and copywriters to develop compelling social media content that aligns with each client’s brand voice and vision.
•  Ensure all content maintains brand consistency while being adapted for platform-specific requirements (e.g., visual style, tone, format).
• Provide creative direction to ensure all social assets are on-brand and optimized for their intended platform.

Client Communication & Reporting

•  Regularly report on social media campaign performance, providing clients with insights, data, and actionable recommendations.
• Present strategies, progress, and results to clients, articulating social media performance in a clear and data-driven manner.
• Manage client expectations, timelines, and deliverables, ensuring all social media strategies are executed smoothly.

Skills & Qualifications:

•   3 years of experience in social media strategy and management, preferably in an agency or fast-paced environment.
• Deep understanding of social media platforms, algorithms, and best practices.
• Strong ability to create engaging, data-driven strategies that drive measurable results.
• Excellent written and verbal communication skills, with a knack for crafting engaging copy that speaks to different audiences.
• Experience with social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics, etc.).
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite).
• Strong organizational skills and the ability to manage multiple projects and clients simultaneously.
• Experience with influencer marketing and collaborations is a plus.
• Creative problem-solver with a proactive mindset.
• Ability to work independently and manage your time efficiently.
• Bonus: Experience in the tech, sustainability, or innovation industries.

What We Offer:

•   Competitive hourly rate, based on experience.
• Flexible working arrangements (remote work available).
•  A collaborative, dynamic, and creative work environment.
•  The opportunity to work with bold brands making real-world impact across various industries.
• Access to Moontide’s talented team and resources to help elevate your work.
• A chance to contribute to innovative campaigns that set trends and achieve significant results.     The freedom to work with a wide range of clients, each with their unique story to tell.

About Moontide:
Moontide is a fully integrated, full-service agency based in Southern California. As an independent agency with an entrepreneurial spirit, we’re free to think, create, and operate without traditional constraints—and that kind of freedom is empowering. We create work that can’t be ignored with results that can’t be denied. We believe in shooting for the moon (it’s in our name, after all), but we’re also big on staying grounded. Our ideas are rooted in data, and we infuse creativity into everything we do. Rolling up our sleeves and getting our hands dirty is the only way we want to work. What gets us truly excited is unlocking real growth for our clients.

Salary Recommendation:
Competitive, based on experience.