Senior Digital Strategist, Media Job at Moore DM Group in Lanham

DescriptionAs the Senior Digital Strategist, Media, you will lead the creation of digital marketing plans for several of Moore Digital's nonprofit clients, and oversee digital media campaign execution to acquire, cultivate, retain, and upgrade online donors. The ideal candidate will combine significant strategic planning, digital media management, email platform, analytic and extensive account management experience, along with the ability to flourish in a fast-paced, creative environment with ever-shifting schedules and priorities.Moore Digital, a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads. Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors. Check out for more information.Your Impact : Develop and present strategic plans covering digital fundraising and engagement efforts across multiple digital media channels. Provide strategic direction for digital media including programmatic, paid social and paid search efforts and social media strategy. Oversee and evaluate client performance reports; identifies trends and recommends modifications and opportunities for growth. Work with writers, designers, advertising strategists and technical experts to generate top-notch, engaging digital campaigns to support client goals.Ensure overall quality control of all digital assets. Ensures timeliness and accuracy of deliverables including multi-channel testing plans, campaign reports and changes. Lead both client-facing and internal meetings. Management responsibilities include motivating team members to achieve business objectives, hiring, performance evaluations, training, development, and mentoring. Your Profile : 5 years of online marketing and fundraising experience. Bachelor's degree. Experience with online marketing for nonprofits, including all the following disciplines : email fundraising, programmatic media, search, paid social and peer-to-peer fundraising. Familiarity with multiple email marketing platforms; experience working with Blackbaud Luminate, HubSpot, Salesforce or Marketo platforms. Development and implementation of online fundraising strategies, including management of communications calendars. Familiarity with digital direct response marketing strategy and tactics, and how to measure the impact of various channels and campaigns. Understanding of current industry best practices and emerging fundraising and marketing strategies.How We'll Support you : Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth. Collaborate with industry subject matter experts with over 5,000 employees across the enterprise. To help you stay energized, engaged and inspired, we offer a wide range of benefits including medical, dental and vision, paid holidays and generous paid time off so you can have the time and space to recharge pursue your other passions and be with the people you care about. Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.