Strategy Director

Description

As a Strategy Director , you will collaborate with internal partners to formulate and execute direct marketing strategies that fully leverage our client's database information and drive fundraising results across multiple channels. Edge Direct Strategy Directors possess knowledge of the fundraising industry and best practices for executing direct mail campaigns for our various nonprofit clients. The Strategy Director will provide overall strategic / analytic direction to ensure the ultimate success of our multi-channel fundraising programs.

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

The Edge Direct Division is a multichannel marketing agency, driven to help leading nonprofits raise maximum funds and brand awareness in support of the important work they do through exceptional insights, service, and integrated marketing solutions. The Edge Direct Division creates bold, transformative marketing solutions that engage donors and build awareness across direct mail, television, radio, print, digital, and social communication channels to create a better world.

Check out edgedirect.com and www.wearemoore.com for more information.

Your Impact :

• Create and implement innovative campaigns for clients to achieve or exceed their goals.
• Prepare an annual direct mail fundraising plan for each account to identify what short and long-term goals need to be met and how to meet them.
• Interface with the client to understand the client's overall goals, objectives, and requirements.
• Work with client to develop annual budgets and both short and long-term projections.
• Develop short-term strategic plans designed to ensure client satisfaction by identifying opportunities and offering creative and timely solutions.
• Prepared Program Plans for Client Services for each campaign that outlines all relevant details of the campaign for planning and execution of the mailings, including preparation of campaign planning documents including concept memos or program plans.
• Plan, develop, implement, and evaluate effective testing strategies to improve program performance.
• Work with Client Services to ensure that marketing strategies are effectively executed.
• Prepare and deliver Data Processing Instructions to the Data Team for each campaign.
• Determine audience selection strategies for donor campaigns and effectively communicate segmentation criteria to analyst for execution.
• Work with list broker(s) to create audience for acquisition campaigns, and create merge instructions which may include external data enhancements and processes.
• Manage relationships with other external partners including cager, database vendor, list broker, co-ops, modelers, digital partners, and copywriters.
• Track and analyze ongoing programs, evaluate the return on investment of all programs, and apply learning of recommendations for future programs.
• Regularly develop presentations and conduct client meetings to share program outcomes and strategic recommendations for upcoming campaigns.
• Expedite the resolution of client problems / complaints.
• Contribute to Edge Direct's quarterly and annual business forecasting by sharing account trends and future client needs.
• Develop and implement new and innovative approaches to offer, expand, or improve current practices.
• Design long-term strategic plans in coordination with all team members designed to ensure account retention, continued account success, and realistic program expansion.
• Participate in industry conferences to develop knowledge and skills to share with other team members.

Your Profile :

How We'll Support You :

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