What are the responsibilities and job description for the MARKETING AND SOCIAL MEDIA SPECIALIST position at More Than A Bakery 360 Inc?
Description
SUMMARY
A high-energy, creative, hard-working person with the drive to set marketing and online strategy and execute tactics. The Marketing and Social Media Specialist will increase our brand awareness and consistency as well as manage all aspects of our social media and web strategies by leading, creating and delivering a well-thought-out plan.
ESSENTIAL DUTIES AND RESPONSIBILITIES are outlined below. Other duties may be assigned, as necessary.
Essential Functions
Critical
- Enhance our brand, image and niche that attracts customers to our products; a brand that exemplifies our company’s mission and connects with the values of our customers
- Ability to create, develop and implement marketing and advertising plans and strategies including the use of social media, web presence, print and online advertising, trade show visibility and collateral
- Analyzing market trends and competitor tactics; communicating results and competitive strategies to leadership team
Important
- Establishing and overseeing the company’s marketing budget and return on spend
- Leading and implementing promotion and advertising efforts to drive sales and build brand awareness
- Overseeing social media accounts and web site and ensure brand consistency
- Planning and executing product pitches as a part of sales efforts to specific customers
- Managing all logistics regarding trade show presence
- Build relationships with social media influencers, journalists and media outlets
- Researching competitors and broader markets to stay current with competitive and innovation products in the market and analyzing volume trends
- Source, curate, create and publish engaging social media content through unique posts and blogs
Requirements
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
SKILLS/QUALITIES
- High energy
- Creative
- Driven Self-Starter
- Analytical
- Tech savvy, including an extensive knowledge of social media platforms.
- Demonstrated ability to work independently and as an essential part of a team; to problem solve, take initiative, set priorities, and handle multiple projects in a dynamic, deadline-driven environment in an organized and professional manner
- Strategically plan, execute and evaluate effectiveness of programs and initiatives
- Excellent people skills; ability to energize others around a theme
- Communicates clearly and effectively with the appropriate level of energy while maintaining a positive outlook and meeting multiple deadlines
- Ability to maintain confidentiality and appropriately manage confidential and sensitive information
- Strong organizational and follow-up skills
EDUCATION and/or EXPERIENCE
Bachelor's Degree in Marketing, Business Administration or a related field valuable. Experience with marketing campaigns and web technologies. Experience with social media presence and brand management.
Background:
- Demonstrated marketing expertise
- Established portfolio of successful projects
- Educational coursework in marketing
- Effective social media presence
