What are the responsibilities and job description for the Digital Marketing Specialist position at Morgan Industrial Technology?
Job Summary
We are seeking a dynamic and relationship-driven Marketing Specialist to focus on content creation and lead nurturing. This role is crucial in engaging potential business, building meaningful customer relationships, and optimizing the lead-to-sale journey. The ideal candidate is creative, tech-savvy, and confident, with a passion for customer engagement and sales strategy.
Responsibilities
- Collaborate with team members to design strategies that engage potential leads and effectively guide them through the sales funnel.
- Partner with the Marketing Coordinator to create and execute nurturing campaigns via email, social media, and other digital platforms.
- Qualify incoming leads and determine their potential value.
- Develop and manage a lead scoring system to prioritize high-qualifying leads for the sales team.
- Interact with current and potential customers to foster trust and strengthen relationships.
- Conduct follow-up calls with existing and past customers to understand their needs and identify opportunities to add value.
- Craft personalized follow-ups and introductory videos using the Covideo platform.
- Edit both long-form and short-form videos for internal and external purposes.
- Assist in creating video content for customer nurturing and brand promotion.
- Identify and explore new avenues for generating leads.
Experience
- Must have experience and comfortable being on camera to create professional and engaging content
- Strong sales acumen and relationship-building skills.
- Proficiency in email marketing, video platforms (e.g., Covideo), and social media channels.
- Creative problem-solving skills and a proactive approach to challenges.
- Excellent communication and interpersonal abilities.
- Confidence and adaptability, even in unfamiliar situations.
What We’re Looking For
- A self-starter with a passion for customer engagement and sales.
- Someone who thrives in a fast-paced, collaborative environment.
- A creative thinker with the ability to craft and execute innovative lead-nurturing strategies.
This role is perfect for someone who enjoys the art of building relationships, exploring new tools and methods to connect with potential leads, and contributing to the overall success of a growing sales and marketing team. If you’re confident, motivated, and eager to make a difference, we’d love to hear from you!
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Ability to Relocate:
- Ozark, MO 65721: Relocate before starting work (Required)
Work Location: In person
