What are the responsibilities and job description for the Vice President Marketing (Retail Growth) position at Morgan Latif | B Corp™?
Morgan Latif is a specialist leadership search & development consultancy. We help our clients across the Healthcare, Medical Technology, Packaging, Consumer and Industrial Technology sectors to deliver on their transformation and diversity goals. Our mission is to combine traditional recruitment and coaching methods with new technology, to provide a tailored and innovative solution to our clients and candidates.
Location: Illinois
Travel Requirements: Minimum three days per week in the local office. Occasional travel based on business needs.
Reports To: President, U.S.
About the Role
A leading organization in the retail healthcare sector is seeking an experienced and dynamic Vice President of Marketing to drive and execute its U.S. marketing strategy. Reporting directly to the President, U.S., this pivotal role is integral to achieving long-term growth objectives, with the potential to influence global marketing strategies.
Key Responsibilities
Lead a marketing team across four key areas:
- Contact Centers: Manage teams focused on inbound call handling, lead funneling, and conversion to clinics.
- Branding: Define and implement a unified brand identity in collaboration with global teams.
- Digital/Omnichannel Marketing: Oversee integration of digital platforms into a cohesive brand presence, balancing online and in-store customer engagement.
- Lead Generation: Drive direct mail campaigns, third-party partnerships, and other initiatives to boost clinic foot traffic.
- Develop and execute marketing strategies that align with business goals and foster collaboration across functional teams.
- Measure and improve marketing performance through lead generation and clinic visit metrics.
- Serve as a key member of the executive team, contributing to strategic planning and decision-making.
- Build and maintain relationships with internal and external stakeholders to enhance marketing execution.
Key Qualifications
- Industry Expertise: Proven success in the healthcare market, with experience in sectors such as vision, dental, hearing or other retail healthcare industries. Candidates with FMCG, apparel, retail, or pharmacy backgrounds with healthcare experience are also encouraged to apply.
- Brand Leadership: Exceptional ability to manage and grow brand presence, including multimedia campaigns and high-profile endorsements.
- Team Leadership: Track record of leading multidisciplinary teams and executing omni-channel marketing strategies.
- Strategic Vision: Strong ability to design, communicate, and implement marketing strategies in highly-regulated industries.
Key Performance Indicators (KPIs)
- Deliver increased lead volumes and improved lead-to-clinic conversion rates.
- Achieve successful unified brand roll-out across all U.S. clinics.
- Foster effective collaboration with internal and global stakeholders.
Compensation & Benefits
- Competitive base salary
- Performance-based incentives
- Comprehensive benefits package
- Relocation support (if applicable)
If you are a visionary marketing leader with a track record of delivering impactful results, this role offers an exciting opportunity to make a significant impact on a growing and evolving organization.
