Marketing Specialist (Sales)

As a Marketing Specialist/Account Executive, you will be responsible for the retail success of the Northwoods through servicing existing clients and soliciting new advertisers for radio, television & digital services through prospecting and cold calling. Success will be found by identifying their marketing needs and customizing a plan to fit their advertising budgets. You’ll be responsible for meeting and exceeding sales goals, managing collections from accounts receivable, and crafting copy & creative for your clients' advertising campaigns (primarily on radio). The ideal candidate will be industry savvy & computer proficient, understand new social media, and be able to provide excellent customer service. To apply, send your resume to the attention of Jeff Harju, Market Manager at jharju@listenupradio.com and direct questions to Jeff at 906-482-7700.

About us:

WIKB/WFER broadcasts from Iron River, MI to the central Upper Peninsula and Northern Wisconsin. Part of Queen Bee’s Knees LLC & Morgan Murphy Media, a family-owned, people first business headquartered in Madison, WI. Our local communities are at the core of what we do and who we are. As a Marketing Specialist based at WIKB/WFER, you'll be working as part of the Listen UP Radio team that includes stations in Iron River and Houghton, primarily selling radio and digital advertising solutions.

What you’ll do:

· Meet or exceed monthly, quarterly, annual sales goals.

· Prospect and develop new clients for increased revenue to the station(s).

· Generate ideas, promotions and sales proposals for prospects and station clients that will bring success to their retail business.

· Provide outstanding client service that becomes the standard for the station(s).

· Implement and manage all aspects of sales and station promotions sold and be present at client events & station events. Assist with other promotions and marketing efforts as requested by management.

· Recap sales promotions for station clients.

· Manage, organize and communicate clients’ production needs.

· Responsible for station/client contracts, account lists and collections.

· Develop areas of non-traditional revenue, i.e. website, social media, and other digital opportunities that will bring success to both client and company.

· Execute all contests and promotions within the accepted standards of all regulatory laws and station / corporate policies.

· Promote & hold to the highest standard the brands of our stations & company.

· Represent our stations, to the highest regard within the community and business environment – be involved in civic and professional organizations to further project our name and image.

· Flexibility to work outside normal business hours particularly weekends and holidays in support of station events and promotions.

What you’ll Bring:

Work Experience Preferred:

– 2 years outside & b2b sales/sales promotion experience

Skills & Abilities required:

– Excellent presentation skills

– Outstanding communication skills, both oral and written

– Ability to multitask

– Excellent organizational skills, able to set priorities, and be responsive to client requests.

– Demonstrate ability to execute results against strategy and meet critical deadlines

– Highly motivated and enthusiastic

– Strong computer skills and proficiency in Microsoft 365 (Outlook, Word, Excel)

– Internet knowledge with website advertising and social media.

– Attention to detail and follow up is necessary.

– The ability to form and continue client relationships on behalf of the radio station.

– Available transportation to/from sales appointments and office.

Education (Preferred, but not required):

– College Degree in media, marketing, business or communications

Licenses & Certifications required:

– Valid Drivers License and Reliable Transportation

Supervisory Responsibilities:

– None

With Morgan Murphy Media & Listen UP Radio, you’ll get a supportive work environment with co-workers and managers who value your work, your time, and your perspective.

Salary and benefits based on employment will be discussed upon application receipt.

Job Types: Full-time, Part-time

Pay: $30,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• Weekends as needed

Work Location: In person

Salary : $30,000 - $70,000