Marketing Director-Morningside at the Meadows-I.L.

ESSENTIAL FUNCTIONS

1. Manages the occupancy process from first inquiry to receipt of deposit to move-in as it relates to the presentation, negotiation and promotion of the facility to that individual and/or family.
2. Works with the prospective resident, family members and key influencers to facilitate a timely and beneficial commitment to the facility.
3. Manages all information relating to the prospective resident/inquiry and maintains clear verbal and written communication regarding prospective residents with the Independent Living Director and COO.
4. Accurately documents all aspects of the sales process for all contacts and prospective residents in the leads management system, REPS.
5. Promotes the sales process through ongoing contact with prospective residents via telephone, personal visits, presentations and home visit activities, as appropriate.
6. Provides Independent Living Director and COO planning information about opportunities or challenges, to be used in the development of strategies for maintaining optimal occupancy levels.
7. Effectively communicates all documents related to residency, such as Residency Agreements.
8. Conducts regular sales appointments within the facility with prospective residents.
9. Participates in and helps plan community events for the purposes of increasing the sales pipeline resulting in future move-ins.
10. Conducts presentations at community sales events.
11. Identifies prospective leads through a variety of referrals, such as online and phone inquiries, face-to-face interactions and advertising leads.
12. Responsible for the quarterly marketing plan.
13. Participates in all sales training opportunities identified by the Independent Living Director and COO

QUALIFICATIONS:

1. Education: Associate’s degree in Marketing, Public Relations or related field of study or equivalent experience. Bachelor’s degree preferred.
2. Training and Experience: 3-5 years experience in a marketing or sales position, preferably in a senior living or healthcare environment. Detail oriented and excellent organizational and follow through skills. Excellent interpersonal, oral and written communication skills.
3. Certifications and Licenses: None
4. Job Knowledge: Ability to effectively engage and build relationships with customers. Ability to work independently, as well as with a team. Ability to understand customers’ needs and change strategies or tactics to meet those needs during the sales process.
5. Language: Bilingual preferred.
   

Benefits You Can Expect: 

• Medical, Dental, Vision Insurance
• Paid Time Off
• Basic Life and AD&D Insurance
• 401(k) with Company Match
• Telemedecine
• Tuition Reimbursement
• Employee Assistance Program (EAP)
• Compassionate Action Relief for Employees C.A.R.E Fund
• Paid Jury Duty and Bereavement Leave
• Loewenberg Caregiver Scholarship
• Continuing Education (Relias Training)
• Employee Referral Bonus Program

Core Anchors – Good to GREAT Customer Service: To perform this job successfully, an individual should strive to provide Good to GREAT customer service and demonstrate our Core Anchors of People First…Always; Compassionate Action…Now; and Respectful Communication…Everywhere. GREAT is an acronym for the following principles: Greet with a Smile and by Name; Respect the Whole Person; Empathize; Accept Responsibility; and Team up for Success