What are the responsibilities and job description for the Regional Brand Manager position at Moroccanoil?
About the Company:
Inspired by the Mediterranean, Moroccanoil comes to life through our iconic turquoise packaging and signature fragrance, for an exotic experience that transports the senses. Our original Moroccanoil Treatment pioneered oil-infused haircare and sparked global interest in argan oil. At the heart of our brand is the stylist community that inspires us to create effective and easy-to-use products. Today, our mission remains unchanged: to pioneer beauty innovations while making a positive impact. We support animal welfare as a cruelty-free brand with our PETA Beauty without Bunnies certification and partnership with the Humane Society. Ocean conservation and sustainability are central to us, including our collaboration with Oceana. As our journey continues, we strive to make a meaningful difference in our communities and around the world.
Position Overview
The regional brand manager’s role is to increase and develop the presence of the Moroccanoil brand in the professional market within their respective territory. This territory will work specifically with (1) distributor exclusively to drive the brand. The RBM is responsible for opening new doors and the growth of existing ones by focusing on the development of Moroccanoil’s professional hair color line as well as the full retail and body collections. The RBM will establish macro and micro strategies focused on education, marketing, and sales initiatives to meet and exceed these sales goals.
Acting as a Brand Ambassador and first point of contact, the RBM will establish strong relationships with salon owners, stylists, and our distributor’s key stakeholders – sales force, store staff, and management team. The RBM will be responsible to train and communicate all relevant information to local partners to ensure maximum reach and impact.
Key Tasks & Responsibilities
- Establish and implement initiatives to generate sales and achieve sales goals.
- Attend and deliver Moroccanoil key messages, philosophies, and product knowledge classes at monthly sales meetings and communicate regularly through conference calls and email.
- Strong focus on developing the professional haircolor collection throughout territory.
- Drive “sell-through” of all monthly promotions and programs with sales consultants, stores and salons.
- Coordinate and facilitate education, tradeshows, events, and sales/marketing initiatives.
- Analyze data to determine strategic opportunities within geographic regions and salons.
- Ensure marketing material is up to date, available, and utilized appropriately.
- Collect and share competitive and market data.
- Ensure merchandising standards are enforced in salons and professional stores.
- Open and establish strong professional relationships with trend setting and prestige salons.
- Prepare a bi monthly recap/report of your territory.
Key Skills Required
- Desire to expand role and grow within the organization.
- Strong organizational and time management skills.
- Strategic and creative thinker comfortable working with numbers.
- Excellent communicator and presenter (verbal and written).
- Autonomous and proactive problem solver.
- Ability to build strong working relationships across all functional areas.
- Works well under pressure.
Experience/Qualifications
- Previous experience working in the professional haircare industry.
- 2 years of experience in sales or retail
- Ability to travel 50% of the time and work weekends
- Proficient in MS Office Suite (Word, Excel, PowerPoint)
