What are the responsibilities and job description for the Programmatic Director position at Moroch?
The Programmatic Director will play a key role in the development and sustainment of The Moroch Digital Solutions' Programmatic practice. The Director of Programmatic will be at the helm of developing a cutting-edge programmatic program, with a specific focus on local, multi-unit and franchisee-based marketing. They will work alongside the Group Director of Paid Media to develop a vision for the department, which should be innovative and customized for Moroch's current and future clientele.
The Director will oversee a group of direct reports that together will support the day-to-day management of programmatic media campaigns for clients. Our Director positions are hands-on and they play a primary role in development and implementation of processes within the department, while also identifying opportunities for improvement. This person should have a zest for programmatic media strategy and performance while being able to understand programmatic's role in a larger media strategy.
Being detail-oriented is an important attribute for this employee as they will be handling a high volume of campaigns, navigating multiple tech platforms and reporting sources, while taking into account local marketing nuances. Use and understanding of different pieces of ad tech, AI tools, and automation will be key to the success of the department and the Director role will be responsible for finding creative applications and methods for automating repetitive tasks.
Responsibilities
- Assist in development of the short-term and long-term vision for the Programmatic department alongside the Group Director, including programmatic strategy, departmental processes, and staffing plans.
- Within processes, strive for maximum automation and quality assurance. Provide training, documentation, and templates to team members on processes.
- Identify key external partners across the DSP, SSP, and digital media measurement landscape that can provide services and innovation to the department. Expand relationships for the Planning and Buying teams through virtual and in-person meetings, events, and trainings so that Moroch's teams are informed of the latest technology in the programmatic space.
- Create and maintain strong internal relationships, understanding client strategy and translating that into needs for the department, molding the department accordingly.
- Hands-on execution and management of day-to-day performance of client programmatic campaigns including bid management, optimization and analysis of weekly performance and trends across Display, Video, CTV, YouTube and Native.
- Partner with the MDS Ad Operations team to ensure media is properly tagged and is tracking to established KPIs. Establish cross-departmental procedures with this team and establish programmatic SLAs for working together.
- Grow and manage a team of Programmatic direct reports, their day-to-day work, and their overall professional development. Establish a training plan for any cross-departmental team members on programmatic execution and reporting.
- Establish a method for reporting on performance for clients, ensuring the team remains focused on the performance of campaigns, troubleshooting issues as they arise
- Train and educate the team on implementation of measurement plans for programmatic campaigns that include but are not limited to pixel tracking, foot traffic studies and data submissions for media mix models.
- Drive programmatic billing automation and streamline that process where possible. Strive for an efficient and precise process for billing with internal teams and external vendors that this team works with.
- Engage in industry meetings, conferences and events to understand the digital landscape and how Moroch can be cutting edge
- Drive adoption of AI tools within the department by staying abreast of industry trends and evaluating available technologies
- Uphold our agency values : Humanity. Diversity. Integrity. Tenacity. Curiosity.
Qualifications
This position is preferred to be local in the Dallas, TX area, but we are open to considering remote employees. Local and remote employees will be expected to travel for internal or client meetings up to 25% of the time.
