What are the responsibilities and job description for the Programmatic Manager position at Moroch?
Job Summary
The Programmatic Manager will play a key role in the development and sustainment of Moroch Digital Solutions' Programmatic practice. The Manager will oversee a group of direct reports that together will support the day-to-day management of programmatic media campaigns for clients. Our Manager positions are hands-on and familiar with our processes so they can identify opportunities for improvement easily. This person should have a zest for media strategy and performance and be detail-oriented. Use and understanding of ad tech, AI, and automation will be key to the success of the department and the Manager role will be key in finding creative applications. Lastly, relationships internally and externally will be important for this role to maintain as a primary point of contact for Programmatic in the agency.
Responsibilities
- Hands-on execution and management of day-to-day performance of client programmatic campaigns including bid management, optimization and analysis of weekly performance and trends across Display, Video, CTV, YouTube and Native.
- Grow and manage a team of Programmatic direct reports, their day-to-day work, and their overall professional development
- Help to develop the overarching Programmatic Media strategy and build processes that allow for maximum automation and quality assurance. Provide training and templates to team members on processes.
- Partner with the MDS Ad Operations team to ensure media is properly tagged and is tracking to established KPIs
- Communicate strategy and campaign updates to internal team via weekly calls and emails
- Remain focused on the performance of campaigns, troubleshooting issues as they arise
- Implement measurement plans for programmatic campaigns that include but not limited to pixel tracking, foot traffic studies and data submissions for media mix models.
- Create testing roadmaps for implementing new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.), with the consideration of cookieless implications
- Maintain and grow relationships with our media partners, especially DSPs and their sales teams
- Uphold our agency values : Humanity. Diversity. Integrity. Tenacity. Curiosity.
Qualifications
