What are the responsibilities and job description for the ALUMNI DIGITAL MARKETING CAMPAIGN, Development & Alumni Relations position at Mosaec?
Job Title : Alumni Digital Marketing Campaign Specialist
Before applying for this role, please read the following information about this opportunity found below.
Location : Boston, Massachusetts
Position Type : Full-Time / Regular
Salary Grade : Grade 48
Posted Date : 12 / 6 / 2024
Our Mission : We in Boston University Development & Alumni Relations (DAR) harness the power of philanthropy to make an excellent education accessible and welcoming to all, and to advance BU’s global leadership in research, scholarship, artistic creation, and professional practice. To support our work, we have built-and are continuing to build-an outstanding team of dynamic, mission-driven advancement professionals who constantly strive to create an environment where everyone belongs.
About the Alumni Engagement Team : The Alumni Engagement team is dedicated to understanding alumni, strengthening pride and awareness, and facilitating ways to grow and sustain the base of alumni engaging with and supporting Boston University. The team has oversight of alumni digital strategy, alumni experience operations, and measuring engagement of more than 350,000 alumni across the globe.
Responsibilities :
- Build, manage, monitor, and optimize campaigns on mobile, social, and web channels using Salesforce Marketing Cloud or similar platforms.
- Take ownership of all campaign activations and ensure their successful execution.
- Analyze and report campaign progress based on requirements, ensuring effective targeting and personalization.
- Collaborate closely with colleagues and client-partners to understand campaign objectives and requirements.
- Perform quality assurance testing before activating customer journeys.
- Monitor campaigns to ensure deliverability and optimal performance.
- Create and deploy regular paid ads on multiple channels as needed.
- Create and deploy lead generation campaigns.
Required Skills :
We value teamwork, transparency, mutual respect, diversity, equity, and inclusion. If this resonates with you and you want to help us in our ambitious next campaign, we encourage you to apply.
To apply : Visit this link.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to any characteristic protected by law.
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