Demo

Director, Annual Giving Marketing Operations

Mosaec
Washington, DC Full Time
POSTED ON 2/5/2025
AVAILABLE BEFORE 5/5/2025

Washington, D.C., Director, Annual Giving Marketing Operations

Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.

Requirements

The Director, Annual Giving Marketing Operations will develop and lead a comprehensive direct mail marketing program and strategic resource management for Georgetown University’s Office of Annual Giving. The primary responsibilities for this role will be to manage the current state of direct mail fundraising marketing and resource management, identify key opportunities for improvement and growth, and implement short- and long-term strategies that will increase program efficiency, donor participation, and dollars raised. More specifically, the Director will :

  • Partner with school and unit annual giving leads to develop and execute university-wide direct mail marketing strategies.
  • Partner with internal departments and vendors to ensure strategic resource management for all Annual Giving Marketing Operations channels.
  • Oversee daily operations for building and sending a high volume of direct mail marketing.
  • Ensure all annual giving direct mail outreach is coordinated and meets a high standard of quality.
  • Develop processes, guidelines, and governance mechanisms for Annual Giving Marketing Operations resource management.
  • Develop processes, guidelines, and governance mechanisms for Annual Giving Marketing Operations direct mail projects.
  • Serve as the main resource for OA Communications on direct mail practices and trends and advise Georgetown on ways it can improve, expand, and / or refocus direct mail efforts and overall program.
  • Partner with Advancement Communications on large, collaborative projects and represent Annual Giving in key Advancement-wide discussions about direct mail mediums, strategies, and projects.

The Team

The Annual Giving team drives donor acquisition and retention through traditional and innovative annual giving strategies, in-depth analysis, and strong internal partnerships. The team is comprised of three functional areas : marketing operations, data and analytics, and school and unit partnerships. The marketing operations team are functional experts who develop strategies for and implement marketing across print, digital, social, and phone mediums. The data and analytics staff provide regular reporting and program assessment and conduct in-depth analyses that drive business decisions. School and unit staff work with academic and development colleagues and the two other Annual Giving teams to develop annual giving marketing strategies for their respective school(s) and / or unit(s).

Desired Skills and Attributes

  • Desire to contribute to and participate in the mission of Georgetown University.
  • First-hand experience engaging constituents and / or donors through direct marketing and communications.
  • A proven ability to think strategically and develop strategic plans.
  • An innovative spirit and ability to leverage creativity to drive actions and results.
  • Professional and collegial demeanor and ability to exercise diplomacy.
  • Ability to lead by example and through instruction.
  • A track record of high achievement and meeting or exceeding goals.
  • Excellent oral and written communication skills.
  • Experience and comfort working with complex metrics and analysis.
  • Strong computer skills, including Microsoft applications (particularly Excel, Word, PowerPoint, and Access).
  • Experience managing direct mail projects.
  • Experience in resource management, including budgeting and contracts.
  • Experience in compliance coordination.
  • Highly organized with a strong attention to detail.
  • Work Interactions

    The Director will report to the Senior Director, Annual Giving Marketing Operations, and manage one Associate Director, Marketing Operations. The Director will also work closely with other Annual Giving leaders who oversee individual school and unit programs, project managers and designers from Advancement Communications, and Advancement Gift Processing, Finance and Budget, as well as external vendors.

    Requirements and Qualifications

  • Bachelor’s degree required.
  • 6-10 years of professional experience in fundraising marketing, annual giving, and / or fundraising, preferably in a higher education or non-profit environment.
  • Work Mode Designation

    This position has been designated as Hybrid 2 Days. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position’s mode of work designation.

    Pay Range

    The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is : $54,616.00 – $100,493.33. Compensation is determined by a number of factors including, but not limited to, the candidate’s individual qualifications, experience, education, skills, and certifications, as well as the University’s business needs and external factors.

    Current Georgetown Employees

    If you currently work at Georgetown University, please exit this website and login to GMS (gms.georgetown.edu) using your Net ID and password. Then select the Career worklet on your GMS Home dashboard to view Jobs at Georgetown.

    Submission Guidelines

    Please note that in order to be considered an applicant for any position at Georgetown University you must submit a resume for each position of interest for which you believe you are qualified. Documents are not kept on file for future positions.

    Need Assistance

    If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click here for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or ideaa@georgetown.edu. Need some assistance with the application process? Please call 202-687-2500.

    EEO Statement

    Georgetown University is an Equal Opportunity / Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.

    Benefits

    Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website.

    To apply, visit this link .

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    Salary : $54,616 - $100,493

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