Senior Brand Marketing, Activations & Partnerships Leader
Founded by mother-son duo Maria Shriver and Patrick Schwarzenegger, MOSH is seeking a Social Media Manager to support the evolution of its brand and its Retail expansion. MOSH was born from a deeply personal journey - witnessing a loved one's struggle with Alzheimer's ignited their shared mission to encourage others to proactively care for their minds. United by this purpose, Maria and Patrick champion every generation to nurture their brain health actively. Their unwavering dedication has inspired MOSH’s first collection : delicious and nutritious brain fuel bars with 6 brain and body ingredients found in their Signature Brain Blend - now with Cognizin Citicoline.
Working at MOSH is not just a job; it’s an opportunity to make a difference in your community (and in the world). We pride ourselves for creating a collaborative and team-oriented environment where every member plays a critical role in the company’s growth. While we encourage anyone to apply, this role isn’t for everyone — it’s for an entrepreneurial, upbeat, organized, self-starter who loves to jump in, move quickly, think outside the box, and work hard (and ideally is obsessed with mind-blowing protein bars!).
As the Social Media Manager , you’ll be the critical point person helping MOSH develop and grow a best-in-class social presence across multiple social platforms to drive brand awareness, community engagement and revenue. You will spearhead strategy, content creation & planning and copy across all organic social media channels, building out the monthly content calendar, 360 social support plans for launches / activations, identifying social trends and owning social reporting & analytics.
What You’ll Do :
- Spearhead a new Social Media playbook based on the current strategy
- Develop and implement social media strategy that is aligned with our brand objectives and audience targets, driving engagement and growth on Instagram and TikTok
- Innovate and brainstorm new ideas and directions for social content and marketing campaigns
- Stay up to date with the latest trends, algorithm changes, and best practices for both platforms.
- Develop the brand voice and messaging across all social channels.
- Create a path to expand onto other platforms (i.e. YouTube)
Calendar Management
Responsible for creation, maintenance and successful execution of the social content calendar as well as coordinating cross-departmentally to ensure alignmentManage daily operations of all social media channels, including content scheduling, monitoring and engagementContent Creation
Develop, produce, edit and partner with internal and external stakeholders to create engaging content that resonates with our audience, staying ahead of trends to ensure relevancy. This role will focus primarily on organic content but will also support paid creative and creator / influencer collaborationsOptimize content for maximum reach and engagement, including the use of hashtags, captions, and other platform-specific featuresIdentify content that aligns with segmented demographics and audiences for specific platforms such as IG, Facebook, TikTok, YouTube, Pinterest, etc.Collaborate with the creative team to plan, develop and schedule custom content needs for social as neededCommunity Engagement & Management
Monitor and respond to comments, messages, and interactions in a timely and professional mannerWork with the customer service team to ensure all customer feedback on social channels is handled accordingly and in the brand voiceFoster a sense of community and engage with followers to build brand loyalty.Identify and engage with influencers and potential brand advocatesCollaborate with colleagues on influencer management and partnership ideation as part of the overall GTM strategyReporting & Analytics
Track and analyze performance metrics to measure the success of content and campaignsProvide regular reports with insights and recommendations for improvementUse data to inform future content strategies and optimize existing onesOther
Attend photoshoots, brand events, and relevant functions requiring social support and coverageManage third party social tools including Dash Hudson and Canva, while staying informed of and presenting new and additional tools in support of brand effortsDevelop and manage engaging giveaways and sweepstakes to boost follower growth and engagement and align with like-minded brandsCoordinate in-field activations that serve as dynamic social content enhancing brand presence and connect with the communityRequirements :
Bachelor’s degree in Marketing, Business Administration, communications, journalism, or related field3 years experience in social media marketing roleExpert knowledge of social media platforms, landscape, and nuancesWorking knowledge of SEO including keyword research and Google Analytics, creating UTM parameters, and principles of Search and Social.Excellent visual design and asset curation skillsInnovative mindset capable of devising new and fun ways of communicating with audiencesIncredibly organized and detail oriented with ability to be flexible and adaptableCapable skills in researching, planning, project management, and reportingProficient in photo video editing software such Adobe Suite and Canva, as well as Excel, Word, Keynote and other relevant programsExperience in creative tools such as Trello, Slack, and Dash Hudson is a plusA collaborative and creative mindset and a positive attitudeExcellent time management skills and the ability to work within strict deadlinesExcellent verbal and written communication skillsExperience in corporate office environment and overall workflowWillingness to work flexible hours as required by social obligationsSelf-motivated with critical attention to detail, deadlines, and reportingMOSH is committed to creating an inclusive environment for all employees and is proud to provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type with regards to race, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Marketing and SalesIndustriesFood and Beverage RetailJ-18808-Ljbffr
