What are the responsibilities and job description for the Marketing Specialist position at Mothership?
Job Description :
We are seeking a dynamic and results-driven B2C Marketing Specialist to join our team. In this role, you will be responsible for developing and executing marketing strategies to drive brand awareness, customer acquisition, and retention for our business-to-consumer (B2C) products and services. You will work closely with cross-functional teams to create compelling marketing campaigns, optimize customer journeys, and increase engagement across various channels.
Key Responsibilities :
- Strategy Development : Create and implement comprehensive B2C marketing strategies to promote products and drive growth.
- Campaign Execution : Plan, execute, and manage multi-channel marketing campaigns, including digital (email, social media, paid ads, SEO, etc.), offline (events, direct mail), and partnerships.
- Customer Insights : Analyze customer behavior, market trends, and competitive landscape to inform marketing strategies and optimize campaign performance.
- Brand Management : Ensure brand consistency across all marketing materials and touchpoints while strengthening brand positioning in the market.
- Content Creation : Collaborate with content creators to develop engaging content that resonates with target audiences and supports lead generation and conversion.
- Performance Tracking : Monitor key performance indicators (KPIs) and analyze campaign results to optimize efforts and drive ROI.
- Customer Retention : Develop strategies to improve customer loyalty, engagement, and lifetime value through personalized communications and offers.
- Budget Management : Oversee marketing budgets, ensuring efficient allocation of resources to maximize results.
Qualifications :
Preferred Skills :
If you're a forward-thinking marketer with a passion for B2C engagement and brand growth, we'd love to hear from you!
