What are the responsibilities and job description for the Marketing Specialist position at Mothership?
Job Description :
We are seeking a dynamic and resultsdriven B2C Marketing Specialist to join our team. In this role you will be responsible for developing and executing marketing strategies to drive brand awareness customer acquisition and retention for our businesstoconsumer (B2C) products and services. You will work closely with crossfunctional teams to create compelling marketing campaigns optimize customer journeys and increase engagement across various channels.
Key Responsibilities :
- Strategy Development : Create and implement comprehensive B2C marketing strategies to promote products and drive growth.
- Campaign Execution : Plan execute and manage multichannel marketing campaigns including digital (email social media paid ads SEO etc.) offline (events direct mail) and partnerships.
- Customer Insights : Analyze customer behavior market trends and competitive landscape to inform marketing strategies and optimize campaign performance.
- Brand Management : Ensure brand consistency across all marketing materials and touchpoints while strengthening brand positioning in the market.
- Content Creation : Collaborate with content creators to develop engaging content that resonates with target audiences and supports lead generation and conversion.
- Performance Tracking : Monitor key performance indicators (KPIs) and analyze campaign results to optimize efforts and drive ROI.
- Customer Retention : Develop strategies to improve customer loyalty engagement and lifetime value through personalized communications and offers.
- Budget Management : Oversee marketing budgets ensuring efficient allocation of resources to maximize results.
Qualifications :
Preferred Skills :
If youre a forwardthinking marketer with a passion for B2C engagement and brand growth wed love to hear from you!
