Business Analyst, Digital Product Owner

Fort Worth, TX company is seeking a Business Analyst, Digital Product Owner to join their team for a contract opportunity (contract to hire).

Leverage the latest technology to solve business problems in a collaborative environment at this Fortune 500 transportation giant. Top technical resources are retained on long-term contract engagements.

Responsible for leveraging cutting edge technology to solve business problems by participating in all phases of the development process from inception through transition, advocating the agile process and test-driven development, using object-oriented development tools to analyze, model, design, construct and test reusable objects, and making the codebase better.

Contract Duration: 3 - 6 Months

Required Skills & Experience

• Bachelor's degree in Statistics, Mathematics, Computer Science, Marketing, or related field 1-3 years of experience in ad operations, digital marketing, or web analytics.
• Familiarity with HTML, JavaScript, and other web technologies related to ad tech.
• Experience with Tealium Tag Manager or similar tools.
• Experience managing analytic and/or development projects.
• Experience in enhanced Conversion and CAPI, assessing implementation requirements, technical feasibility, and alignment with business needs and privacy regulations.
  
  

Desired Skills & Experience

• Experience with dynamic pixel implementations and familiarity with tools like LiveRamp,Enhanced Conversion, and CAPI.
• Experience working with external vendors to ensure successful implementation of ad tech solutions.
• Awareness of best practices for tracking and attribution in a Cookieless environment.
• Ability to manage multiple projects simultaneously with a focus on delivering results within established timelines.Enter Here
  
  

What You Will Be Doing

• Work closely with the marketing team to gather and document requirements for ad tech pixel implementation (Ex- Facebook, Floodlight) which involves placing 250-350 new tags across various pages on client’s website.
• Translate business requirements into clear, concise technical specifications and implement or update tags.
• Investigate issues with pixels not firing properly due to changes on application pages.
• Work collaboratively with the application product teams to ensure that ad tech placements are functioning as expected.
• Partner with the legal and privacy teams to ensure all ad tech implementations comply with applicable privacy laws (GDPR, CCPA, etc.).
• Regularly monitor compliance to ensure ongoing adherence to privacy regulations and industry standards.
• Oversee the execution of the switch-over with developers and ensure proper testing is done for pixel functionality.
• Lead initiatives like the LiveRamp Authenticated Traffic Solution (ATS) by coordinating with the LiveRamp vendor to understand the new solution and its implementation requirements.
• Experience in enhanced Conversion and CAPI, assessing implementation requirements, technical feasibility, and alignment with business needs and privacy regulations.
• Implement innovative solutions to optimize ad tech initiatives.
• Define success metrics for each initiative and collaborate with data teams to monitor, report, and analyze campaign performance.
• Maintain detailed documentation of pixels and measurement strategies.
• Establish best practices for ad tech work and data quality on the online channels, configuring analytics technology, and interpreting data.
• Work with marketing stakeholders to understand business goals needs and develop viable solutions tracking requirements.
• Work with vendors and internal teams to develop reporting strategies and ensure data is being collected properly and accurately.
  
  

Posted By: Crystal Susong