What are the responsibilities and job description for the Digital Advertising Manager position at Motion Recruitment?
Our global SaaS client seeks a contract Digital Advertising Manager. This is a fully remote role.
Our client is a rapidly growing technology company that's fundamentally changing the world of transactional tax compliance. We deliver comprehensive, cloud-based automation solutions that adapt to the ever-changing global tax landscape. While the Paid Display and Social Media team sits globally, we’re a team of collaborative, driven individuals that always push the envelope for the business' growth and success.
As a Digital Advertising Manager, you'll be responsible for the strategy, execution and efficient day-to-day management of display & paid social campaigns for our global suite of products. You'll partner with internal teams to exceed growth goals through ongoing optimization of our client’s business initiatives and executing go-to-market strategies across our client’s product portfolio. This is a fast-paced environment with a unique opportunity to grow and majorly impact the bottom line.
Contract Duration: 12-Months
Required Skills & Experience
Daily Responsibilities
Our client is a rapidly growing technology company that's fundamentally changing the world of transactional tax compliance. We deliver comprehensive, cloud-based automation solutions that adapt to the ever-changing global tax landscape. While the Paid Display and Social Media team sits globally, we’re a team of collaborative, driven individuals that always push the envelope for the business' growth and success.
As a Digital Advertising Manager, you'll be responsible for the strategy, execution and efficient day-to-day management of display & paid social campaigns for our global suite of products. You'll partner with internal teams to exceed growth goals through ongoing optimization of our client’s business initiatives and executing go-to-market strategies across our client’s product portfolio. This is a fast-paced environment with a unique opportunity to grow and majorly impact the bottom line.
Contract Duration: 12-Months
Required Skills & Experience
- BA/BS in marketing or a related field
- 5 years of experience directly managing digital campaigns for B2B-focused SaaS organizations
- Expert-level experience in Facebook Ads, LinkedIn Ads, Twitter Ads and Google Ads
- Proficiency in Salesforce, Tableau and Campaign Manager/DV 360 (Google Marketing Platform suite of products) preferred
- Exceptional analytical skills, including data manipulation and financial analysis
- Expert-level experience in MS Excel and in conducting and discerning actionable insights from A/B and multivariate testing
- Outstanding communication, project management and collaboration skills with the ability to work with both technical and business teams
- Ability to work independently/efficiently and thrive in a fast-paced environment
- Highly organized and able to exercise strong attention to detail
Daily Responsibilities
- Own the performance of display and paid social marketing channels across multiple products and business units
- You'll lead the day-to-day supervision and management of paid social and display accounts including strategic approaches, targeting, execution details, identifying creative performance trends and insights, budgets, and overall goal achievement
- Work cross-functionally with Audience owners and other internal departments to develop campaign strategy definition and implementation of display & paid social campaigns
- Present innovative ideas and creative tactics to improve efficiencies for future marketing expansion or optimization
- Execute building, testing and optimizing campaigns on all major platforms including LinkedIn, Facebook, Twitter, and Google Ads (GDN and YouTube)
- Measure, report and analyze the performance of digital marketing campaigns across channels, and assess against goals (ROI and KPIs); optimize key metrics across the campaign lifecycle
- Monitor and maintain multiple advertising budgets between channels and engines
- Create, update, and maintain regular performance reports and share with internal teams
- Work cross-functionally to ideate creative advertising campaigns & messaging tests
- Keep pace with digital advertising industry trends and development
- Develop necessary program reporting, dashboards, and one-off analyses, providing the ability to monitor the health of the program and effectively communicate performance
