Media Buyer

Major Responsibilities

• Execute all media plans while adhering to established media budgets and timelines • Implement ad taxonomy utilizing Claravine platform • Complete weekly campaign activity reports/analysis, reconcile and manage media budgets on a daily basis 30% • Monitor campaigning-progress and make any necessary updates recommended in partnership with media analytics team • Analyze large quantities of structured data utilizing analytics tools, reports and dashboards to detect patterns, opportunities and insights that drive channel strategy • Partner across the Paid Search team to ensure campaign tactics are driving desired results and make cross-team optimizations as necessary • Partner across channel teams to ensure driving efficiencies within campaigns and delivering maximum ROI cross-functionally 30% • Write ad copy that aligns with brand guidelines and campaign objectives • Collaborate with other departments and groups within: - Brand - Legal - License Partners - Project Managers - Creative - Content & Creative Strategy - Integrated Marketing Communications • Facilitate the ad approval process by managing feedback and making revisions from different departments 25% • Develop media buys and execute with existing vendors utilizing a variety of industry standard best practices • Provide new ideas to support business strategies and goals • Collaborate with team to stay on current industry trends and media opportunities

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities (KSAs) required. • Excellent strategic planning skills with the ability to identify, prioritize and articulate paid media initiatives • Strong understanding of 3rd party tracking, serving and attribution technologies such as Google Campaign Manager, Search Ads 360 or similar • Basic knowledge of in-platform campaign management and optimization techniques • Demonstrated ability to work independently in a deadline oriented environment • Excellent written and verbal skills with the ability to communicate effectively on the phone, in person and via email • Demonstrated experience in troubleshooting and resolving problems • Ability to quickly learn new technologies, applications and processes • Demonstrated ability to work directly with internal departments towards issue resolution/project release • Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. • Consistent attendance is a job requirement.