Marketing Strategist

POSITION SUMMARY

The Marketing Strategist serves as a strategic partner to operational leadership, focusing on the development and execution of marketing campaigns that drive clinical service line productivity and visibility. This role involves creating data-driven marketing plans, leveraging channels such as PR, digital, traditional, and multimedia platforms to meet business needs. This position will have strong knowledge of marketing strategy & communications in healthcare, while working in a cross-functional team environment. Additionally, this position will identify marketing opportunities, collaborate with internal teams and work independently to solve problems.

MINIMUM REQUIREMENTS

Education:

· Bachelor’s degree or equivalent combination of education and experience.

· Preference will be given to graduates in Communications, Advertising, Marketing or a related field.

Experience:

· Five or more years’ experience in marketing and communications

· Experience with marketing strategy, planning and budgeting.

· Healthcare experience preferred.

Knowledge, Skills, Abilities:

· Strategic marketing skills and project management skills

· Strong writing skills

· Proficiency in Microsoft Suite: Word; Excel; Power Point; collaboration tools such as Monday.com.

· Develops proficiency in MNH operational technology platforms.

· Ability to work creatively and collaboratively with a cross-functional team and all system departments and levels of the Health System, as well as the ability to work independently.

· Excellent command of English language; grammar, spelling, writing and editing skills.

· Excellent communication skills and ability to respond pleasantly, positively and calmly. Must learn Health System environment in timely manner

· Must display professional mannerism and appearance and conduct business in a professional and cordial manner that upholds the integrity and reputation of Mount Nittany Health.

License/Certification/Registration:

· Valid Driver’s license.

SUPERVISION RECEIVED

Receives supervision from the Marketing and Communications Manager

SUPERVISION GIVEN

No direct reports to supervise

ESSENTIAL FUNCTIONS

· Partner with operational leadership to understand the state-of-the-business for clinical service lines; identify marketing opportunities based on business needs

· Develop proactive, data-informed marketing strategies to support clinical service line productivity; leveraging a mix of marketing channels including internal, PR, digital, traditional and multimedia

· Collaborate with a cross-functional marketing and communications team to develop, launch, monitor and optimize marketing campaigns

· Support communication needs of clinical service lines including patient and provider communications

· Support media relations to secure news coverage for clinically-related topics

· Identify and write compelling patient and provider stories to support marketing campaigns

· Ensure successful physician onboarding including developing marketing plans to support provider ramp up for key providers or services

· Utilize data to plan target audiences, target geographies, key messaging, and measurable goals

· Track and measure marketing campaign success and ROI

NON-ESSENTIAL FUNCTIONS

Performs related and miscellaneous duties as assigned.