What are the responsibilities and job description for the Digital Marketing Manager-Digital and Social Media-Mount Sinai Health Systems-Full Time-Days position at Mount Sinai Hospital?
Job Description
Position Title :
Digital Marketing Manager-Digital and Social Media-Mount Sinai Health Systems-Full Time-Days
Position Summary :
The Digital Marketing Manager must have a strong understanding of the web and digital marketing strategies and tactics that drive customer acquisition. He / she must be able to own the development, implementation and execution of digital marketing efforts to promote the Mount Sinai Health System's services, enhance visibility, and increase patient appointments. This individual will work closely with internal stakeholders, external vendors, and cross-functional teams to create and execute data-driven campaigns that align with the Health System's strategic goals and strengthening its reputation as preeminent in the areas of health care, medical education, and scientific research.
Responsibilities
Project Management and Stakeholder Relationships
- Build and maintain effective working relationships with departments throughout the Mount Sinai Health System.
Serve as the primary point-of-contact between the Digital Marketing Department and service lines providing strategic guidance and leading day-to-day project management and workflow.
Digital Marketing Campaigns
Campaigns may include pay-per-click (PPC) campaigns, programmatic and retargeted display ads, and social media ads
Provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics
Website Management
Training and Compliance
This serves as a guideline for the role and is not an exhaustive list. Additional duties may be assigned to achieve the Health System's objectives.
Qualifications
Education Requirements :
Experience Requirements :
General Skills :
Non-Bargaining Unit, B2V - Marketing And Communications - BI, Mount Sinai Beth Israel
About Us
Strength Through Diversity
The Mount Sinai Health System believes that diversity, equity, and inclusion are key drivers for excellence. We share a common devotion to delivering exceptional patient care. When you join us, you become a part of Mount Sinai's unrivaled record of achievement, education, and advancement as we revolutionize medicine together. We invite you to participate actively as a part of the Mount Sinai Health System team by :
At Mount Sinai, our leaders strive to learn, empower others, and embrace change to further advance equity and improve the well-being of staff, patients, and the organization. We expect our leaders to embrace anti-racism, create a collaborative and respectful environment, and constructively disrupt the status quo to improve the system and enhance care for our patients. We work hard to create an inclusive, welcoming and nurturing work environment where all feel they are valued, belong and are able to advance professionally.
Explore more about this opportunity and how you can help us write a new chapter in our history!
About the Mount Sinai Health System :
Mount Sinai Health System is one of the largest academic medical systems in the New York metro area, with more than 43,000 employees working across eight hospitals, more than 400 outpatient practices, more than 300 labs, a school of nursing, and a leading school of medicine and graduate education. Mount Sinai advances health for all people, everywhere, by taking on the most complex health care challenges of our time - discovering and applying new scientific learning and knowledge; developing safer, more effective treatments; educating the next generation of medical leaders and innovators; and supporting local communities by delivering high-quality care to all who need it. Through the integration of its hospitals, labs, and schools, Mount Sinai offers comprehensive health care solutions from birth through geriatrics, leveraging innovative approaches such as artificial intelligence and informatics while keeping patients' medical and emotional needs at the center of all treatment. The Health System includes approximately 7,400 primary and specialty care physicians; 13 joint-venture outpatient surgery centers throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and more than 30 affiliated community health centers. We are consistently ranked by U.S. News & World Report's Best Hospitals, receiving high "Honor Roll" status, and are highly ranked : No. 1 in Geriatrics and top 20 in Cardiology / Heart Surgery, Diabetes / Endocrinology, Gastroenterology / GI Surgery, Neurology / Neurosurgery, Orthopedics, Pulmonology / Lung Surgery, Rehabilitation, and Urology. New York Eye and Ear Infirmary of Mount Sinai is ranked No. 12 in Ophthalmology. U.S. News & World Report's "Best Children's Hospitals" ranks Mount Sinai Kravis Children's Hospital among the country's best in several pediatric specialties. The Icahn School of Medicine at Mount Sinai is ranked No. 14 nationwide in National Institutes of Health funding and in the 99th percentile in research dollars per investigator according to the Association of American Medical Colleges. Newsweek's "The World's Best Smart Hospitals" ranks The Mount Sinai Hospital as No. 1 in New York and in the top five globally, and Mount Sinai Morningside in the top 20 globally.
The Mount Sinai Health System is an equal opportunity employer. We comply with applicable Federal civil rights laws and does not discriminate, exclude, or treat people differently on the basis of race, color, national origin, age, religion, disability, sex, sexual orientation, gender identity, or gender expression. We are passionately committed to addressing racism and its effects on our faculty, staff, students, trainees, patients, visitors, and the communities we serve. Our goal is for Mount Sinai to become an anti-racist health care and learning institution that intentionally addresses structural racism."
EOE Minorities / Women / Disabled / Veterans
