What are the responsibilities and job description for the Director of Marketing and Communications - Hospital Setting - Fort Wayne, IN position at Mountain Management Group?
This senior leadership position reports to the market's lead CEO and Regional Marketing Director.
Responsibilities include but are not limited to:
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Management and implementation of overall marketing strategies encompassing advertising, community relations, media relations, internal and external communications, and other promotions for the hospital and its affiliated medical group
- Collaboration with approved vendors and marketing and communications staff to execute digital-first, multi-channel campaigns, including measurement and reporting
- Ensure promotions and organizational presence are consistent with network objectives, and supports the network’s strategic planning process
Minimum Job Qualifications
- Bachelor’s or master’s degree in marketing, communications, journalism, or a related field.
- Minimum 10 years direct marketing experience, preferably in healthcare, with reasonable leadership experience.
- Strong analytical skills that demonstrate the ability to identify and act on insights that drive business results.
- Excellent written and verbal communication skills, proficiency with Excel, PowerPoint and Word, as well and an understanding of digital and print design.
- Professional writing skills are highly desired.
- Outstanding organizational skills are necessary to support multiple and various projects.
- Ability to collaborate and communicate with a multitude of key stakeholders, both internal and external.
