Senior Ad Operations Manager

Who We Are:

At Moxxi, we’re redefining performance marketing with cutting-edge technology and a relentless focus on results. As a profitable, bootstrapped start-up, we are led by a team of industry veterans in performance marketing, ad tech, and digital publishing. Together, we’re building the premier platform to incubate, scale, and optimize digitally born businesses, setting new standards for data-driven success.

Our entrepreneurial team brings proven experience from both global corporations and fast-growing startups. We’re passionate about delivering scalable, profitable outcomes for our partners through advanced profiling, targeting, and continuous optimization. Joining Moxxi means becoming part of a growing start-up in the heart of NYC, where you’ll have the opportunity to accelerate your career, expand your skill set, and shape the future of performance marketing.

The Role:

As a Senior Ad Operations Manager at Moxxi, you’ll play a pivotal role in enabling the success of the advertising team by managing the technical and strategic execution of performance marketing campaigns across the Moxxi ecosystem. This role blends deep knowledge of ad platforms with campaign QA, tracking infrastructure, and performance optimization. At the core of this role is your ability to drive impact through data-driven analysis, innovative experimentation, and creative problem-solving—developing new ways to market our advertisers’ products and services to consumers more effectively. You’ll partner with account management, engineering, and product teams to ensure that we optimize each campaign towards advertiser ROI, scalability, and optimal monetization of our inventory. This is a high-ownership role with significant influence on the trajectory of both first- and third-party investment. The ideal candidate is a hands-on strategic executor who thrives on improving performance through analytics, creative optimization, and precise technical implementation.

What you’ll do:

• Inventory Optimization: Launch new campaigns and run experiments to assure the optimal placement of our ads within our ad units to maximize monetization.
• Creative Experimentation: Design, launch, and assess ad creative experiments to test campaign hypotheses, offer mechanics, or user response to new formats and placements.
• Process Optimization: Continuously identify opportunities to improve executional workflows for the advertising and operations teams, reduce friction across tools and teams, and scale successful strategies.
• Ad Tech Infrastructure: Own the setup and maintenance of event tracking pixels, conversion APIs, UTMs, and other performance plumbing.
• Complex Integrations: Independently lead and troubleshoot complex marketing and system integrations with minimal oversight or external resources.
• Campaign Success & Strategy: Partner closely with the Account Management team to grow vertical marketplaces, improve the performance of strategic advertiser accounts, and ensure optimal use of partner budgets through smart pacing, prioritization, and campaign enhancements.
• Targeting & Personalization: Contribute to audience segmentation strategies and targeting logic to ensure the right users see the right ads at the right time—helping drive higher engagement through personalized ad experiences.
• Performance Benchmarking: Develop benchmarks to evaluate the effectiveness of Ads & Offers, refining them based on data-driven insights.
• Platform & Tool Expertise: Become expert in proprietary and 3P platforms and tools essential to growth and compliance initiatives. Take part in evaluation and integration of third party tools to help solve critical business problems.
• Compliance: Conduct thorough QA and compliance processes for creative, audience targeting, and tracking—ensuring adherence to internal and platform-specific policies.
• CRM: Partner with product and engineering teams to lay the technical and operational foundations for high-performing lifecycle marketing programs.

Qualifications:

• 5 years of ad operations experience, preferably in a performance marketing environment.
• Hands-on expertise with server-to-server postbacks, reporting APIs, and attribution tools.
• Creative and experimentation-driven mindset with the ability to develop and test unconventional ideas to improve campaign performance and yield.
• Advanced proficiency in Excel/Google Sheets to perform daily analyses; knowledge of SQL is a plus.
• Familiarity with campaign structures across major ad and click tracking platforms.
• Demonstrated ability to synthesize data into clear, actionable insights.
• Strong troubleshooting skills and attention to technical detail.
• Excellent communication and presentation skills; able to convey insights to both technical and non-technical audiences.