What are the responsibilities and job description for the Marketing Director position at Mr. Wong's Chicken & Rice?
Company Overview
Since 1989, Mr. Wong’s Chicken & Rice has been dedicated to Food. Families. Friends. We take pride in serving more than just meals—we create experiences that bring people together, fueled by our commitment to quality, community, and tradition.
About the Role
The Marketing Director role at Mr. Wong’s Chicken & Rice is perfect for a self-motivated, “hands-on” individual ready to lead and execute all marketing initiatives for our growing brand. This position requires a dynamic blend of creativity, strategic thinking and strong analytical skills. With exciting growth on the horizon, including new locations in 2025, this role offers significant opportunities to innovate, lead, and grow alongside the company.
Marketing Strategy & Analytics
- Understands and champions our unique value proposition and ensures alignment of all marketing efforts with the Mr. Wong’s brand
- Collaborates with internal teams, leadership, or external creative partners and agencies to develop materials, campaign plans, and promotions to achieve financial and growth objectives that align with brand positioning
- Provides monthly, quarterly, and annual reports for all marketing objectives, identifying opportunities and optimizations
- Develops and manages the content calendar across all traditional and digital marketing channels, working in advance to optimize the effectiveness of campaigns.
- Responsible for online presentation of our locations through the company website, and tracking online analytics for improved website performance and effectiveness
- Monitors all digital activity to stay engaged, maintain awareness, and coordinate potential actions including search optimization and pay-per-click advertising
- Oversees and manages Wong’s Rewards program, ensuring its alignment with marketing goals and identifying opportunities to grow membership and engagement
- Manages third-party delivery (3PD) relationships with Uber Eats and DoorDash, including optimization of the online menu, pricing strategy, and “platform” promotional spending
- Develops and executes tailored marketing strategies for new store openings and addresses individual store needs to tailor marketing to each trade area
- Measures all marketing efforts to ensure alignment with ROI methodologies and follows up to monitor effectiveness
- Develops and maintains a detailed marketing budget that outlines all costs across the brand and restaurant levels
- Analyzes restaurant sales data to create strategic growth strategies for each restaurant and revenue segment (in-restaurant, delivery, catering)
On-Site Engagement
- Visits local restaurants to ensure message consistency and marketing standards are in place
- Guides and provides support to the store-level management team to create engaging social media content that reflects the brand’s personality and values.
- Identifies opportunities to drive traffic and build brand awareness through grassroots marketing efforts
- Coordinates marketing efforts and communicates regularly with all store-level management teams to ensure awareness, correct execution, and engagement, adjusting as needed
Qualifications
- Minimum 7 years of marketing experience with at least 3 years in the restaurant, retail, or packaged goods industries
- Bachelor’s degree required
- Strong financial acumen
- Based in Dallas, Texas with the ability to travel to local restaurants up to 40-50% of the time
- Primarily an 8-5, Monday through Friday position, but occasional weekend availability may be needed for special events or projects.
- Bilingual, Spanish-speaking candidates preferred
- Tech-savvy with a willingness to learn and navigate backend restaurant platforms
- Strong knowledge of SEO/SEM strategies and tools.
- Experience with pay-per-click ad placement through Google Ads and use of key social media platforms for both organic and paid visibility
- Successful completion of initial and periodically required training.
- Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
- Able to work effectively and efficiently both independently and collaboratively