What are the responsibilities and job description for the Copywriter position at MRM McCann?
The copywriter will be the trusted consultant on matters of language and must be able to devise original, strategically sound and persuasive copy that is in line with client-approved direction, working with art resources where appropriate. The copywriter demonstrates a wide breadth of abilities from long form to headlines to calls-to-action to brand manifestos, has excellent grammar and spelling skills, and can respond positively to feedback from the client.
Responsibilities :
- Attends briefing sessions and discusses brand and purpose of the brief with the appropriate members of the brand / project management teams
- Helps present layouts and storyboards to Creative Director for approval
- May, on occasion, present layouts and storyboards to client for approval
- Stays abreast of trends, talent, competitive advertising and target mindset
- Where necessary, challenges preconceptions and proposes alternative approaches or solutions that more effectively achieve the objectives identified in the brief
- Works with an Art Director, Creative Director or alone, if necessary, to create appropriate concepts
- Can tell compelling stories
- On approval of concept by account team and client, prepares full copy documents
- Provides writing support and expertise on a wide variety of media
- Expresses thorough understanding of client's business as well as their competitor's
- Manages own time and output in line with deadline and budgetary requirements of the job
- Brainstorms and develops creative concepts that are on strategy
- Presents work internally to creative and account teams
- Shadows senior-level creatives as they present work to clients
- Collaborates with account, social media, UX and editing teams
Experience :
Location :
MRM Detroit team members must reside in a commutable distance, or be willing to relocate, to the Detroit area unless otherwise agreed upon by their manager and MRM Detroit's Human Resources team. MRM Detroit is a hybrid workplace with three days in-office per week.
About MRM
MRM is a modern relationship marketing agency that delivers transformative creative solutions at the intersection of business, culture, and technology. MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity-all to the service of helping businesses grow meaningful relationships with people. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE : IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit www.mrm.com .
We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.
