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Sr Analyst, Performance & Analytics

MRM McCann
Birmingham, MI Full Time
POSTED ON 2/18/2025
AVAILABLE BEFORE 5/10/2025

We are seeking a skilled Adobe Target Specialist with 3 years of experience in personalization, A / B testing, and conversion optimization. The ideal candidate will have a strong understanding of Adobe Target , data-driven decision-making, and experience working with web technologies (HTML, CSS, JavaScript) to implement and optimize digital experiences.

Key Responsibilities :

  • Develop and execute A / B tests, multivariate tests, and personalization campaigns using Adobe Target.
  • Identify website and app optimization opportunities through audits and data analysis.
  • Define test objectives, KPIs, and success metrics for experimentation strategies.
  • Configure and implement Adobe Target tracking, audiences, and offers .
  • Collaborate with marketing, UX, and development teams to improve user experience and conversion rates.
  • Analyze test results, generate insights, and provide data-backed recommendations for optimization.
  • Leverage Adobe Analytics and other data tools to measure campaign impact and user behavior.
  • Stay updated on the latest Adobe Target features and personalization trends .

Required Qualifications :

  • 3 years of hands-on experience with Adobe Target (Activities, Audiences, Offers, Recommendations).
  • Strong knowledge of A / B testing, personalization, and conversion rate optimization (CRO) .
  • Proficiency in HTML, CSS, and JavaScript for implementing tests and modifications.
  • Experience with data collection, tracking, and tag management .
  • Familiarity with Adobe Experience Cloud, Adobe Experience Platform, Adobe Analytics, Google Analytics, or similar tools.
  • Strong analytical and problem-solving skills with a data-driven mindset .
  • Excellent communication and collaboration skills.

    • Preferred Qualifications :

  • Experience working in e-commerce, SaaS, or enterprise-level digital marketing .
  • Knowledge of machine learning-based personalization strategies .
  • Experience with customer segmentation and audience targeting .

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