Social Media Strategist

Description

Position: Social Media Strategist

Department: Marketing

Reports To: Chief Marketing Officer

Location: 7450 Campus Drive, Suite 200, Colorado Springs, CO 80920

Remote: NO

Exempt Status: Exempt

Compensation & Benefits: $55,000-65,000

Mortgage Solutions of Colorado, LLC d/b/a Mortgage Solutions Financial (“MSF”) offers a comprehensive benefit package and PTO (paid time off) for eligible employees. The benefit package includes Health, Dental and Vision Insurance, options to participate in a Health Savings Account, Flexible Spending Account, Health Reimbursement Arrangement, Life and AD&D coverage, voluntary Supplemental Life, voluntary Short-Term, Long-Term Disability and Supplemental insurance. In addition, eligible employees have the option to participate in a company retirement plan.

About MSF

MSF is a national mortgage lender based in Colorado Springs. MSF strongly believes every client should be served with integrity, dignity, and respect. Without compromise, MSF is committed to providing loans that are in the best interest of our clients, not our bottom line. We will continue to educate the community by empowering our clients to make responsible and informed fiscal decisions that result in greater financial peace of mind.

Role Overview

The Social Media Strategist assists the Chief Marketing Officer (CMO) to create organic content for a variety of social media platforms. They perform market research, analyzing trends to assist in the development of MSF’s marketing strategy, and provide analytics supporting recommendations of how to best reach the targeted audience. 

Essential Duties: In addition to related job duties as assigned, this position will:

• Create, manage, and publish original and high-quality content across various social media platforms.
• Monitor analytics and metrics to gauge success of social media ad campaigns and create reporting to reflect user engagement and ROI.
• Research social media trends and hashtags that relate to a target audience’s interests to ensure relevant, up-to-date content and develop hashtags that the company can use.
• Manage a content calendar for various channels, planning and scheduling posts in advance to maintain a cohesive strategy.
• Coordinate with influencers, bloggers, and news outlets to create social buzz.
• Collaborate with the marketing team to grow the company’s network and target new followers and implement plan as dictated by leadership.

Qualifications

Qualifications, Experience & Knowledge

• A bachelor’s (or equivalent) degree in marketing or a related field required.
• Experience with graphic design, photo editing, and publishing.
• Familiarity with social media platforms such as TikTok, Facebook, YouTube, Instagram, and LinkedIn.
• Hands-on experience using social media to build brand awareness preferred.
• Understanding of SEO and web traffic metrics/analytics.
• Excellent analytical skills.
• Strong verbal and written communications skills.
• Ability to identify target audiences’ preferences and produce tailored content.

Physical Requirements

• Stationary position; prolonged periods at a desk and working on the computer.
• Occasional movement about inside the office to walk to offices and office machinery.
• Occasional lifting up to 10 pounds, must be able to push, pull, pull up, bend at the knees and waist, twist body at the waist, raise and hold arms overhead, turn head-neck-shoulders as needed, grasp and hold tools and other items with hands, for either extended periods of time or many times throughout the workday.

MSF is an equal opportunity employer. All candidates for employment are considered equally and no distinction is made on the basis of race, color, national origin, age, religion, disability, sex, sexual orientation, gender identity, gender expression, marital status, genetic information, or veteran status.  MSF is also committed to providing qualified applicants and employees reasonable accommodation, when necessary, to enable the individuals to complete the application process and/or perform the essential functions of the job. An applicant and/or employee requiring reasonable accommodation to perform any essential job function should contact Human Resources.

Salary : $55,000 - $65,000