Associate Director - Beef Technology Marketing

Associate Director - Beef Technology Marketing

Associate Director - Beef Technology Marketing

Apply remote type Hybrid locations USA - Kansas - Lenexa time type Full time posted on Posted 2 Days Ago time left to apply End Date : February 24, 2025 (7 days left to apply) job requisition id R336325

Job Description

We are seeking a talented and results-driven Marketer to join our team. In this role, you will be responsible for developing and implementing strategies to achieve short-term business objectives and enhance our customers' experience across multiple channels and touchpoints, while also identifying and improving operational processes to ensure efficiency and effectiveness. Your primary goal will be to ensure sales and market share growth of the Sensehub brand in the US cattle technology business. The ideal candidate will have a strong understanding of consumer marketing, strong business results, strategic thinking skills, excellent communication skills, and a passion for delivering success.

Primary Responsibilities :

• Manage the Sensehub Beef technologies including developing short and longer-term strategies that grow sales and market share in key segments.
• Understand customer needs for cattle behavior and health monitoring technologies and identify market opportunities by partnering with sales teams to drive growth.
• Evaluate and improve the end-to-end customer experience with a focus on creating a competitive advantage which drives market share growth. Collaborate across functions in the U.S. and globally as needed.
• Ensure strong execution of marketing tactics through relevant channels such as field sales, distribution network, infrastructure solutions, and customer service.
• Oversee Lifecycle Management projects including new product introductions as well as portfolio rationalization activities, collaborating with global R&D, manufacturing and operations as needed.
• Partner with pricing team to optimize and evolve as needed to drive financial objectives. Review special customer pricing requests.
• Collaborate with cross-functional teams, both U.S. and global marketing, to identify customer touchpoints and implement integrated strategies to ensure customer satisfaction.
• Analyze customer insights to identify pain points, preferences, and opportunities for revolutionizing the customer experience.
• Partner with manufacturing, dairy marketing teams, customer service and global teams to ensure accurate forecasting and product availability.
• Collaborate with the marketing team to align customer experience initiatives with overall marketing strategies and campaigns.
• Measure and report on the effectiveness of customer experience initiatives using relevant KPIs and provide actionable insights to the management team.

Qualifications, Skills and Experience :

Bachelor's degree in marketing, business administration, animal science or a related field.

Required experience and skills :

Preferred Skills and Experience :

Preferred Competencies :

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