What are the responsibilities and job description for the MSI Recruiting | Marketing Associate position at MSI Recruiting?
POSITION SUMMARYUnder the guidance of the Director of Marketing and Marketing Manager, this role supports Property and Regional Managers with tenant acquisition and retention on both conventional multifamily and student housing communities. To succeed in this position, you must be a proactive, self-directed, service driven, and team-oriented individual. You should be comfortable multi-tasking and able to deliver solutions within aggressive time schedules. This role requires an assortment of marketing capabilities including developing and implementing social media strategies, graphic design acumen and working knowledge of online digital platforms, database management and reporting, experiential and event marketing, and ability to confidently promote marketing initiatives to in-house clients.
ESSENTIAL DUTIES AND RESPONSIBILITIESOversee and administer the Real Page Reward and Reputation Program including promoting the program to prospects and tenants, assisting the property managers with program administration and reward redemption, and provide financial oversight so administration costs and rewards remain within the program budget for each propertyTrack and prepare reports to illustrate the programs impact on tenant retention, and property reputation scoresFacilitate on-boarding the AI Leasing Asst. program and produce reports that track lead to lease conversions, AI call volume, and respond to property staff administrative and technological needsCreate prospect and tenant digital communication utilizing third party vendors, and online graphic and visual design resourcesDevelop and promote property specials across all digital and print mediums. Manage and evaluate all tracking tools.Responsible for creating, planning, promoting, and executing on-property events.Build, promote, implement, and track a Preferred Employer Program and a Resident Referral program for company's portfolio of properties.Other related duties and assignments as required.
REQUIRED CAPABILITIES AND KNOWLEDGEProven Graphic Design capabilities – portfolio of work may be requestedSignificant experience withAdobe PhotoshopWeb-based services including : Canva, Poster My Wall, Survey MonkeyMicrosoft Office Suite specifically Excel and PowerPointProducing and implementing digital and social marketing campaignsGoogle Suite – Google myBusiness, Google Analytics, Google PPCFacebook and Instagram strategy, messaging, and postingsWorking knowledge of CRM systems, database management and reportingCreation and management of Experiential and Engagement marketing programsProficient in project management, attention to detail, multi-tasking and problem solvingStrong communicator who is energetic, motivated and organizedCompliance with all department and company policiesEnsure all marketing materials adhere to industry regulations and the Fair Housing Act
BENEFICIAL CAPABILITIES AND KNOWLEDGEExperience with Multi-family technology platforms such as Yardi, CoStar, Real PageExperience with social media marketingPrior experience in multi-family property or hospitality management, sales, or customer servicePrior Student Housing Marketing experience highly preferredDigital Advertising management or salesUndergraduate or Graduate degree in Business, Marketing, Communications, Visual / Digital Design or Advertising
