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583 General Sales Manager

MSI Viking
Leland, NC Full Time
POSTED ON 4/12/2025
AVAILABLE BEFORE 5/9/2025
#583-WWAY Job Posting/General Sales Manager

DEPARTMENT: Sales

REPORTS TO: General Manager

EDUCATION: Bachelor’s degree in marketing, business, advertising, sales, or related field. Related experience will be evaluated and could be substituted

EXPERIENCE: Minimum five years of media sales experience; preferably in a managerial role

Responsibilities

  • Responsible for establishing departmental revenue and expense budgets and working within those parameters
  • Responsible for maximizing all sales revenue (local, national, electronic media, non-traditional)
  • Responsible for daily review and control of inventory
  • Responsible for evaluating and adjusting rates weekly or as needed
  • Review and approve all traffic orders to ensure accuracy and rate integrity
  • Weekly sales meeting
  • Weekly performance review of each AE (1 on 1's)
  • Responsible for corporate weekly reports
  • Attaining monthly, quarterly and yearly budgets
  • Creating sales promotions, campaigns and events
  • Direct and assist LSM and DSM in the training, supervising existing staff, and in recruitment of salespeople
  • Supervision of sales support staff
  • Knowledge of traffic system and comScore ratings
  • Work directly with local and regional accounts and station’s national rep firm
  • Work closely with Marketing Coordinator/Creative Services to execute sales promotions and commercial production
  • Perform other duties as assigned

Abilities/Skills

  • Strong organizational, managerial, leadership, negotiation, forecasting & analytical skills
  • Strong computer skills
  • Ability to effectively interact with peers, colleagues, outside counsel, consultants and staff
  • Ability to work within prescribed policy while maintaining flexibility
  • Ability to follow detailed instructions
  • Ability to meet a daily deadline
  • Available to work irregular hours and the occasional weekend
  • Demonstrate efficient time management and work habits
  • Good attendance record; Timely
  • Ability to direct work and gain the cooperation of others
  • Ability to organize work and job procedures
  • Capability to perform under emotional stress
  • Access to daily use of personal vehicle transportation and a current driver’s license
  • Positive demeanor and unrelenting patience
  • OTHER INFORMATION:
  • NO TELEPHONE CALLS PLEASE, include above reference number and where you saw the job posted.
  • We utilize DMV and criminal background checks as a condition of employment.
  • It is the policy of WWAY-TV, LLC that employment shall be based on merit, qualification and competence. Employment practice shall not be influenced or affeccted by virtue or of an applicant’s or an employee’s race, age, sex, religion, color, national origin or disability. Females and minorities are encouraged to apply.
  • Ability to motivate others and bring individuals together as a team

Other Information

NO TELEPHONE CALLS PLEASE, include above reference number and where you saw the job posted.

We utilize DMV and criminal background checks as a condition of employment.

It is the policy of WWAY-TV, LLC that employment shall be based on merit, qualification and competence. Employment practice shall not be influenced or affected by virtue or of an applicant’s or an employee’s race, age, sex, religion, color, national origin or disability. Females and minorities are encouraged to apply.

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