Senior Strategist, Digital (Health)

At MSL, we’re on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We’re proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we’re looking for passionate creators and storytellers who want to do the same. But it’s not just our work (and the awards we win for it) that energizes us, it’s who we are as a team. A team of powerhouse professionals that is driven by three core values: Leading, Learning and Loving. A team that has ranked us a “Best Place to Work” in the industry year over year.

And we are ready to bring a new Strategist, Digital on that journey. One with a passion for social media and influencer, and who is okay calling Boston, LA, Atlanta, Chicago or New York their home base.

What we’re looking for: A Senior Strategist, Digital for MSL’s Digital Innovation Center of Excellence, focusing on Healthcare clients for the agency.

What you bring to the table: MSL is seeking a digital-first communicator with experience ideating and developing impactful initiatives in the healthcare vertical. We are looking for an ambitious, results-oriented professional with experience creating digital storytelling arcs for multiple platforms and in a variety of formats/styles, for both brand channels and influencers. Candidates should have experience with best practices and specifications for top content platforms along with an understanding of how owned, earned and paid content integrates.

What you’ll do: Dream and deliver digital content that turns heads, inspires your team to reach higher every single day, and helps move MSL toward unexplored heights. This is a chance to build an integrated brand reputation content engine on behalf of major healthcare brands, working closely with account, media experts, designers and analytics partners.

Here’s our promise: Give us your all, and we’ll provide the space and inspiration to go wherever you want to go. You’ll bounce ideas off of and get feedback from the industry’s best thinkers. You won’t be a part of the conversation, you’ll create it.

Core Responsibilities:

This particular role will lean heavily into social media content development and support influencer marketing efforts. In a fast-paced environment, a “standard day” can look very different based on the week, month or season, but typically these are the core responsibilities:

• Support day-to-day social media storytelling on owned channels covering multiple content calendars and channels, combining paid and organic execution, adhering to industry best practices and client’s standards, practices and requirements
• Build out best practices relevant to the account and digital storytelling as a whole (e.g., creating defined audiences, improving benchmarking, KPIs and goal setting, offering up key learnings)
• Participate in creating influencer campaign concepts and plans; Research, identify, analyze and recommend influencers for engagement
• Draft materials for influencer engagement, including outreach, creative briefs and contract addendums
• Use project management skills to track production of client deliverables
• Measure and report social content and influencer campaign outcomes
• Stay current on digital and cultural trends, develop internal and external POVs and how they apply to our business and work, and actively liaise with MSL’s Digital Innovation Center of Excellence
• Proactively brainstorm against new requests and challenges. Whether it’s for a small client idea or a new business opportunity, we challenge everyone to come to the table with new ways of thinking
• Possess strong understanding of MSL’s positioning and goals; emulate behaviors consistent with MSL’s values of Leading, Learning, Loving

Preferred Qualifications:

• 5 years previous experience and a B.A. in Public Relations, Communications or a related discipline.
• Passion and previous experience supporting healthcare companies or clients
• Digital native with understanding of social from owned, organic and paid perspectives.
• Experience writing social media content calendars against brand voice and objectives, asset concepting, creating mockups.
• Knowledge of key social platform best practices (post types, story arcs and tech specs), as well as scheduling social media content and community management
• Experience in influencer marketing, including supporting strategy development, search, outreach, contracting, asset management and measurement
• stute at applying data and insights to inform content choices.
• Naturally obsessed with social media, influencer and culture trends.

Proficient working within the following tools:

• Writing: Microsoft PP/Word/Outlook
• Social media community management platforms (HubSpot, Khoros, Sprout, Hootsuite, etc.)
• Social Platform Brand Managers: Meta, TikTok
• Influencer management platforms (Tagger, Captiv8, Traackr, CreatorIQ, etc.) to identify influencers and manage campaigns

Compensation Range: $70,000-$117,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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