What are the responsibilities and job description for the Digital Campaign Manager position at MSP Communications?
Job Details
Description
About Us:
Cities Media Group: Mpls.St.Paul Magazine & Twin Cities Business, is a leading local media company connecting brands with our powerful engaged audiences through print, digital, branded content, and experiential opportunities. We partner with brands across industries to create integrated marketing programs that deliver results.
Position Overview
The Digital Campaign Manager is responsible for the execution and management of digital advertising campaigns, ensuring they meet client objectives and performance metrics. This role requires independent decision-making to optimize campaigns through ad trafficking, campaign setup, and optimization, manage client relationships, and provide data-driven recommendations that impact both client success and company revenue.
Primary Responsibilities
- Manage the full lifecycle of digital advertising campaigns, including setup, trafficking, optimization, and reporting.
- Serve as the primary client contact post-sale, ensuring all campaign elements are received, implemented correctly, and executed on schedule.
- Ensure that all campaign components, including ads and emails, are trafficked and executed according to deadlines, adhering to the campaign schedule.
- Use HubSpot and other digital tools to pull data, analyze audience segments, and adjust targeting strategies to align with campaign KPIs.
- Optimize campaigns based on performance data and provide actionable insights to improve results.
- Work with sales and marketing teams to forecast available inventory and coordinate ad placement.
- Identify opportunities for campaign enhancements and upsells, educating clients on additional digital advertising options.
- Generate and present detailed campaign performance reports.
- Ensure compliance with platform specifications and industry best practices.
Qualifications
- 1-3 years of experience in digital marketing, campaign management, or advertising operations.
- Ability to work independently and make strategic decisions that impact campaign performance.
- Strong analytical skills with experience in HubSpot, Google Analytics, Google Ad Manager or other ad management platforms, Facebook Ads Manager, and other digital advertising platforms.
- Proficiency in Excel, Word, PowerPoint, and familiarity with Photoshop and HTML.
- Excellent organizational skills and the ability to manage multiple campaigns simultaneously.
- Strong communication and client relationship management skills.
Compensation & Benefits
- Salary Range: $47,000 - $59,000 (based on experience).
- Comprehensive benefits package including health, dental, vision insurance, 401(k) with employer contributions, paid time off, and holidays.
- Professional development opportunities.
MSP Communications is an equal opportunity employer and values diversity.
This is a hybrid position, candidates should be residents of Minnesota.
Salary : $47,000 - $59,000
