Campaign Specialist

Description

SHINE Technologies is seeking a Campaign Specialist who be responsible for developing, executing, and optimizing multi-channel marketing campaigns to drive brand awareness, lead generation, and customer engagement. The Campaign Specialist will work closely with cross-functional teams, including sales, to ensure seamless campaign execution and measurable business impact.

Key Responsibilities

Specific duties and responsibilities of the Campaign Specialist include, but are not limited to:

• Campaign Development & Execution
• Plan and execute integrated marketing campaigns across digital, social media, email, and traditional channels.
• Collaborate with sales, and creative teams to develop compelling campaign content.
• Ensure campaigns align with SHINE’s brand voice, messaging, and business objectives.
• Lead Generation & Performance Marketing
• Optimize campaigns for lead generation, conversion, and revenue impact.
• Monitor, analyze, and report on key campaign performance metrics (CPL, MQLs, conversion rates, ROI).
• Manage and refine lead nurturing programs to support the sales funnel.
• Digital & Social Media Strategy
• Manage paid social, search, and ad campaigns.
• Leverage LinkedIn and other B2B platforms to drive awareness and engagement.
• Implement A/B testing and data-driven optimizations.
• Event & Tradeshow Support
• Assist in planning and promoting SHINE’s presence at key industry events (e.g., SNMMI, EANM).
• Coordinate pre- and post-event marketing campaigns to maximize engagement.
• Content & Messaging Alignment
• Develop campaign copy for landing pages, email sequences, and paid media.
• Ensure messaging is tailored to different market segments (e.g., radiopharma, industrial imaging, fusion)
• Marketing Automation & CRM
• Work within HubSpot to manage workflows, track campaign performance, and segment audiences.
• Collaborate with sales and marketing teams to refine lead scoring and nurturing strategies.
  
  

Requirements

• 3 years of experience in campaign management, digital marketing, or a related field.
• Strong understanding of B2B marketing, lead generation, and sales enablement.
• Experience with marketing automation tools (HubSpot preferred) and CRM systems.
• Proficiency in paid digital advertising (LinkedIn Ads, Google Ads, display networks).
• Excellent analytical skills with a data-driven approach to decision-making.
• Strong project management skills and ability to juggle multiple campaigns.
• Experience in nuclear, healthcare, or highly regulated industries is a plus.
  
  

Eligibility for employment is conditioned on the applicant’s ability to qualify for access to information subject to U.S. Export Controls. Additionally, applicant’s eligibility may be conditioned based upon meeting the Nuclear Regulatory Commission requirements for access to Safeguards Information, which typically requires a pre-employment drug screen, fingerprinting and criminal background check.

SHINE values diversity in all its forms as a critical component of innovation, which is fundamental to our success. Every member of the SHINE community benefits from the talents and experiences of our peers, from the mutual respect we exercise, and from the responsibility we take for our actions.

SHINE Technologies is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

Pay Transparency Policy

Employee Rights Under the NLRA

Equal Opportunity Employment

E-Verify