What are the responsibilities and job description for the Marketing Coordinator Job at Mucciante Heating & Cooling in Pekin position at Mucciante Heating & Cooling?
Job Description
Job Description
Responsibilities
- Content Creation & Management :
- Development and execution of marketing campaigns across various channels, including social media, email, website, and print.
- Create engaging content, including website copy, blog posts, social media updates, email newsletters, and marketing materials.
- Manage social media accounts, including posting, engaging with followers, and monitoring online conversations daily
- Work with outside vendors for Radio, TV, Billboard, Mailers, & other types of advertising according to budget.
- Monitor and analyze social media engagement and campaign performance.
- Assist with paid social media advertising campaigns.
- Manage online advertising campaigns (e.g., Google Ads, paid social media).
- Marketing Research & Analysis :
- Conduct market research and competitor analysis to identify trends and opportunities.
- Track and analyze marketing campaign performance, including website traffic, social media engagement, and lead generation.
- Prepare reports and presentations to communicate marketing results to management.
- Event Planning & Logistics :
- In charge of planning and execution of marketing events, such as trade shows, conferences, and webinars.
- Coordinate logistics, including venue selection, vendor management, and on-site support.
- Assist in planning and execution of employee events with CFO.
- Communication & Collaboration :
- Effectively communicate with internal and external customers / employees.
- Collaborate with other departments (Sales, Service, Install, & Customer Service to achieve markets goals.
- Collaborate with various Commercial Customers for spotlight campaigns.
- Brand Management
- Ensure brand consistency across all marketing channels.
- Develop and maintain brand guidelines.
Expectations
Qualifications