Senior Account Executive

Position Overview

Account Management at MullenLowe is about more than just client service (although we do that, too). As the connector between clients, partners, and the agency, everyone in Account Management is required to be curious and creative, hyper-adaptable and flexible, offering thoughtful builds in strategic and creative development, passionately selling through a campaign, mediating between different points of view, having tough conversations for the good of the relationship and work — and, of course, being a positive, awesome person people always want to have in the room. Account Management is expected to be the positive, persuasive, resilient, and relentless force it takes to helps great work get made, combining sharp points of view on business, consumer and creative.

The Senior Account Executive, Direct Marketing keeps the work strategically and creatively pure, on track and flawless. They embody confidence in multi-project management with the ability and desire to autonomously write and own presentations and client recommendations. The Senior Account Executive anticipates client needs before they arise. They are self-starters with a passion for creativity, an inventive spirit and a natural ability to lead.

Responsibilities

• Independently leads multiple projects at once, recognizing the patterns of projects to anticipate and navigate potential pitfalls.
• Learns and improves account-related procedures and systems for efficiency.
• Assists in ensuring accurate and timely data preparation activities for select direct mail/lists of names, addresses, etc. files used by customer stakeholders to inform their direct marketing/direct mail outreach efforts.
• Partners with a list vendor(s) and the database management team to execute data processing efforts for Client direct mail efforts.
• Works with the digital team and a database management subcontractor to ensure correct backend, operational implementation of front-end web site updates.
• Leads the coordination, organization, development, and content aggregation of annual Client event.
• Independently leads each initiative on time, brief and budget.
• • Collaborates with Strategy partner to write creative briefs in line with client objectives, solicits client feedback and gains approval.
  • Monitors project’s ongoing adherence to creative brief by continually analyzing brief content with project outcomes and reviewing brief with internal team.
  • Develops set-up slides ahead of a creative presentation to clearly outline objectives and reference information to help sell in work.
  • Works alongside a Project Manager to assure project is progressing on time by managing resources and logistics between multiple departments: Creative, Strategy, Media, Production.
  • Compiles client feedback on project and follows the internal workflow process until client approval is received by working with all necessary team members.
  • Manages cataloguing final assets.
• Develops and maintains strong, collaborative internal and external relationships, becoming the clients’ go-to agency resource for an initiative.
• Leads client meetings and status calls; engages with clients independently on tactical and strategic initiatives.
• Acts as an expert on the client’s business and their competitive landscape.
• Evaluates creative work on how it ladders back to the client’s brand and strategy, acting as an advocate to the internal team to sell in good work.

Qualifications

• Education: Bachelor’s degree or equivalent work experience in the advertising industry.
• Experience:
• 3 years’ experience required; advertising agency experience preferred.
• Experience or exposure to brand strategy and creative development.
• Knowledge/experience in the direct marketing discipline
• Print production and data management experience preferred.
• Software: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word)
• Communication: A communications pro with a positive attitude, can read a room and pivot in real time with excellent written and verbal communication skills.
• Soft Skills: Resilient, curious, creative, clever, empathetic, earns the respect of their clients and coworkers, calm in chaos, knows what motivates and uses it, sees the forest AND the trees
• Practical Skills: Problem solver who makes everything better, solid business instincts, strong organizational skills, ability to multitask in a fast-paced environment, strong attention to detail, ability to make good decisions despite ambiguity.