What are the responsibilities and job description for the Creative and Social Media Manager - Illinois Region position at Murgado Automotive Group?
Job Title: Creative & Social Media Manager - Illinois Region
Company: Murgado Automotive Group (Supporting Motor Werks & Illinois Dealerships)
Location: Barrington, IL (On-site)
About Murgado Automotive Group
Since our founding in 2001 with just three brands, Murgado Automotive Group has experienced phenomenal growth, now encompassing over 30 locations. Recognized in 2024 as the 2nd fastest-growing dealer group in the United States, we currently rank 65th nationally and are on an aggressive trajectory towards becoming an industry benchmark. This is a pivotal moment to join our team – if you are a career-driven leader seeking substantial impact and growth within a forward-thinking organization, this opportunity is unparalleled.
Are you a passionate creative leader ready to shape the brand presence for a dynamic group of automotive dealerships across Illinois, including the highly-regarded Motor Werks campus?
Murgado Automotive Group's Illinois region is seeking a dynamic and experienced Creative & Social Media Manager. Reporting to the Marketing Manager overseeing our Illinois region, this pivotal role drives the creative vision and social media strategy for all Murgado dealerships throughout Illinois. This includes providing dedicated creative support and brand development for the large, six-brand Motor Werks campus in Barrington, known for its unique market presence and processes, while also ensuring cohesive and effective marketing across the entire regional portfolio.
This is a unique opportunity to impact multiple brands and locations, implementing creative strategies that resonate with diverse customer bases under the umbrella of a leading national automotive group. If you excel at managing multiple brand identities, thrive in a fast-paced regional structure, and possess a keen eye for compelling design and engaging social content, this role offers significant reach and impact.
What You'll Do
As the Creative & Social Media Manager for the Illinois Region, you are instrumental in defining and executing the visual identity and brand voice for Murgado Automotive Group's dealerships across the state. You will work closely with the Marketing Manager overseeing our Illinois region, dealership leadership, marketing colleagues, HR, and external partners to ensure all creative output is cohesive, compliant, captivating, and aligned with regional goals. You will manage the creative workflow and social media strategy for numerous distinct brands and locations, demanding exceptional organization, creative flair, and strategic thinking.
Your Key Responsibilities
Regional Brand & Creative Execution:
Develop and execute compelling creative assets supporting regional marketing initiatives and individual dealership needs across Illinois. This includes digital ads, social media graphics, email campaigns, direct mail, website visuals, event materials, internal communications, and more.Provide dedicated creative leadership and focus for the Motor Werks campus brand itself, developing specific assets reflecting its unique identity (signage, apparel, reflecting processes like "One & Only" where appropriate) while ensuring alignment with the broader regional strategy.Ensure unwavering brand consistency and integrity across all customer and employee-facing materials for all Illinois locations.Adapt and implement Murgado Automotive Group brand standards effectively across the region.
Regional Social Media Strategy & Execution
Develop, manage, and execute engaging organic content calendars for multiple dealership brands across Illinois on platforms like Facebook, Instagram, YouTube, LinkedIn, etc.Develop, execute, and analyze paid social media campaigns (primarily Meta platforms) to support regional and dealership-specific objectives (brand awareness, engagement, lead generation).Monitor social media channels across the region, guiding responses and reporting on key performance metrics to the Marketing Manager overseeing our Illinois region.
Content Creation & Curation
Capture and edit photos and short-form videos optimized for social media and digital use, potentially traveling to various Illinois dealership locations as needed.Develop visually appealing templates and assets (infographics, etc.) for regional use.
Event Support
Collaborate with dealership teams to provide full marketing support for both onsite and offsite events hosted by Illinois stores.Develop digital and print assets for event promotion (flyers, invites, landing pages, signage, etc.).Provide on-location photography and videography support to capture content during events for both marketing and archival purposes.Ensure timely and engaging event coverage on social media platforms.
Compliance & Campaign Coordination
Stay meticulously up-to-date with, and ensure strict adherence to, all manufacturer (OEM) marketing guidelines across all brands and dealerships in the Illinois region; manage related approval processes.Collaborate on and monitor the performance of broader regional digital marketing campaigns, ensuring creative alignment and effectiveness.
Market Awareness & Reporting
Continuously research and report on industry best practices, competitor activities within Illinois, social media trends, and consumer behavior to inform regional strategies.Provide regular updates and performance reports to the Marketing Manager overseeing our Illinois region.
What You Bring To The Table
Experience: 3 years of proven experience in a digital marketing, creative design, or social media management role, ideally supporting multiple brands, locations, or clients. Agency or regional/multi-unit retail experience is highly desirable.
Creative Suite Mastery: High proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign required; Lightroom/Premiere Pro or After Effects a plus). (A portfolio showcasing relevant design and social media work is required).
Digital Marketing Acumen: Demonstrated experience developing, executing, and analyzing organic and paid social media campaigns (Meta Ads Manager essential). Understanding of broader digital marketing principles is beneficial.
Organizational Prowess: Exceptional project management and organizational skills with the ability to prioritize and manage numerous projects across multiple locations simultaneously under deadlines.
Communication Skills: Excellent written and verbal communication skills, adaptable to various brand voices and internal stakeholders. Ability to present ideas clearly and collaborate effectively within a regional structure.
Visual Acumen: A sharp eye for detail, aesthetics, and high-quality visual design applicable across different brands.
Mindset: A proactive, collaborative, and results-oriented approach. You bring creative solutions, adapt quickly to regional needs, and take ownership of your work. Ability to work effectively both independently and as part of a regional team.
Bonus Points
Experience in the automotive industry.
Advanced video editing and/or basic animation skills.
Experience developing creative for diverse brands within a single portfolio.
Familiarity with reporting on marketing KPIs in a multi-location context.
Work Environment
This role is based primarily on-site at our Barrington, IL location during standard business hours.
Requires the ability and willingness to occasionally travel to other Murgado dealership locations within Illinois for content capture, meetings, or events.
Occasional flexibility needed for event coverage (evenings/weekends may occur infrequently).
Typical office and dealership environment with moderate noise levels.
Ability to occasionally lift/move items up to 20 lbs.
Murgado Automotive Group is an Equal Opportunity Employer. Reasonable accommodations may be made.
Ready to drive creativity across Illinois for the nations’ fastest growing automotive group?
Apply today with your resume and portfolio!
Murgado Automotive Group is an equal opportunity employer. Murgado Automotive Group does not discriminate in employment on account of race/ethnicity, color, religion, national origin, gender, sexual orientation/transgender status, age disability, martial/parental status, citizenship status, military status, political affiliation and/or beliefs, pregnancy, order of protection status or other non-merit status.
We are an employer who participates in the E-verify program with the Department of Homeland and Security.
PI269337576
Company: Murgado Automotive Group (Supporting Motor Werks & Illinois Dealerships)
Location: Barrington, IL (On-site)
About Murgado Automotive Group
Since our founding in 2001 with just three brands, Murgado Automotive Group has experienced phenomenal growth, now encompassing over 30 locations. Recognized in 2024 as the 2nd fastest-growing dealer group in the United States, we currently rank 65th nationally and are on an aggressive trajectory towards becoming an industry benchmark. This is a pivotal moment to join our team – if you are a career-driven leader seeking substantial impact and growth within a forward-thinking organization, this opportunity is unparalleled.
Are you a passionate creative leader ready to shape the brand presence for a dynamic group of automotive dealerships across Illinois, including the highly-regarded Motor Werks campus?
Murgado Automotive Group's Illinois region is seeking a dynamic and experienced Creative & Social Media Manager. Reporting to the Marketing Manager overseeing our Illinois region, this pivotal role drives the creative vision and social media strategy for all Murgado dealerships throughout Illinois. This includes providing dedicated creative support and brand development for the large, six-brand Motor Werks campus in Barrington, known for its unique market presence and processes, while also ensuring cohesive and effective marketing across the entire regional portfolio.
This is a unique opportunity to impact multiple brands and locations, implementing creative strategies that resonate with diverse customer bases under the umbrella of a leading national automotive group. If you excel at managing multiple brand identities, thrive in a fast-paced regional structure, and possess a keen eye for compelling design and engaging social content, this role offers significant reach and impact.
What You'll Do
As the Creative & Social Media Manager for the Illinois Region, you are instrumental in defining and executing the visual identity and brand voice for Murgado Automotive Group's dealerships across the state. You will work closely with the Marketing Manager overseeing our Illinois region, dealership leadership, marketing colleagues, HR, and external partners to ensure all creative output is cohesive, compliant, captivating, and aligned with regional goals. You will manage the creative workflow and social media strategy for numerous distinct brands and locations, demanding exceptional organization, creative flair, and strategic thinking.
Your Key Responsibilities
Regional Brand & Creative Execution:
Develop and execute compelling creative assets supporting regional marketing initiatives and individual dealership needs across Illinois. This includes digital ads, social media graphics, email campaigns, direct mail, website visuals, event materials, internal communications, and more.Provide dedicated creative leadership and focus for the Motor Werks campus brand itself, developing specific assets reflecting its unique identity (signage, apparel, reflecting processes like "One & Only" where appropriate) while ensuring alignment with the broader regional strategy.Ensure unwavering brand consistency and integrity across all customer and employee-facing materials for all Illinois locations.Adapt and implement Murgado Automotive Group brand standards effectively across the region.
Regional Social Media Strategy & Execution
Develop, manage, and execute engaging organic content calendars for multiple dealership brands across Illinois on platforms like Facebook, Instagram, YouTube, LinkedIn, etc.Develop, execute, and analyze paid social media campaigns (primarily Meta platforms) to support regional and dealership-specific objectives (brand awareness, engagement, lead generation).Monitor social media channels across the region, guiding responses and reporting on key performance metrics to the Marketing Manager overseeing our Illinois region.
Content Creation & Curation
Capture and edit photos and short-form videos optimized for social media and digital use, potentially traveling to various Illinois dealership locations as needed.Develop visually appealing templates and assets (infographics, etc.) for regional use.
Event Support
Collaborate with dealership teams to provide full marketing support for both onsite and offsite events hosted by Illinois stores.Develop digital and print assets for event promotion (flyers, invites, landing pages, signage, etc.).Provide on-location photography and videography support to capture content during events for both marketing and archival purposes.Ensure timely and engaging event coverage on social media platforms.
Compliance & Campaign Coordination
Stay meticulously up-to-date with, and ensure strict adherence to, all manufacturer (OEM) marketing guidelines across all brands and dealerships in the Illinois region; manage related approval processes.Collaborate on and monitor the performance of broader regional digital marketing campaigns, ensuring creative alignment and effectiveness.
Market Awareness & Reporting
Continuously research and report on industry best practices, competitor activities within Illinois, social media trends, and consumer behavior to inform regional strategies.Provide regular updates and performance reports to the Marketing Manager overseeing our Illinois region.
What You Bring To The Table
Experience: 3 years of proven experience in a digital marketing, creative design, or social media management role, ideally supporting multiple brands, locations, or clients. Agency or regional/multi-unit retail experience is highly desirable.
Creative Suite Mastery: High proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign required; Lightroom/Premiere Pro or After Effects a plus). (A portfolio showcasing relevant design and social media work is required).
Digital Marketing Acumen: Demonstrated experience developing, executing, and analyzing organic and paid social media campaigns (Meta Ads Manager essential). Understanding of broader digital marketing principles is beneficial.
Organizational Prowess: Exceptional project management and organizational skills with the ability to prioritize and manage numerous projects across multiple locations simultaneously under deadlines.
Communication Skills: Excellent written and verbal communication skills, adaptable to various brand voices and internal stakeholders. Ability to present ideas clearly and collaborate effectively within a regional structure.
Visual Acumen: A sharp eye for detail, aesthetics, and high-quality visual design applicable across different brands.
Mindset: A proactive, collaborative, and results-oriented approach. You bring creative solutions, adapt quickly to regional needs, and take ownership of your work. Ability to work effectively both independently and as part of a regional team.
Bonus Points
Experience in the automotive industry.
Advanced video editing and/or basic animation skills.
Experience developing creative for diverse brands within a single portfolio.
Familiarity with reporting on marketing KPIs in a multi-location context.
Work Environment
This role is based primarily on-site at our Barrington, IL location during standard business hours.
Requires the ability and willingness to occasionally travel to other Murgado dealership locations within Illinois for content capture, meetings, or events.
Occasional flexibility needed for event coverage (evenings/weekends may occur infrequently).
Typical office and dealership environment with moderate noise levels.
Ability to occasionally lift/move items up to 20 lbs.
Murgado Automotive Group is an Equal Opportunity Employer. Reasonable accommodations may be made.
Ready to drive creativity across Illinois for the nations’ fastest growing automotive group?
Apply today with your resume and portfolio!
Murgado Automotive Group is an equal opportunity employer. Murgado Automotive Group does not discriminate in employment on account of race/ethnicity, color, religion, national origin, gender, sexual orientation/transgender status, age disability, martial/parental status, citizenship status, military status, political affiliation and/or beliefs, pregnancy, order of protection status or other non-merit status.
We are an employer who participates in the E-verify program with the Department of Homeland and Security.
PI269337576
