What are the responsibilities and job description for the BUSINESS DEVELOPMENT REPRESENTATIVE position at Murphy Auto Group DBA MIRACLE TOYOTA?
Description
The role of the Business Development Center (BDC) Agent is to create high value sales
opportunities for the dealerships she/he serves. Opportunities are successfully created when
BDC Agents convert inbound leads (inquiries) into dealership showroom visitors (appointments
shown).
Inbound Internet Leads are a key source of vehicle sales within the dealership strategy.
Originating from online forms, Internet Leads must be quickly engaged by the BDC Agent. Key
to conversion is the ability to respond quickly (less than one minute) and frequently (35
attempts in 10 days). BDC Agents are supported in achieving these metrics via a standardized
workflow that she/he is expected to follow without fail.
In addition to Internet Leads, the BDC Agent will handle inbound Phone Leads (sales). Strong
verbal communication skills will allow the BDC Agent to schedule a sales appointment or collect
prospect contact info; engaging the standard workflow.
Finally, the BDC Agent will create opportunities through Outbound Sales Campaigns. Outbound
Sales Campaigns target selected groups of sales prospects to create a sales opportunity without
proactive consumer engagement levels.
All opportunities require frequent communications via phone calls, text messages and email.
Strong communication skills and detailed database record keeping are requirements for success
in this role.
Responsibilities
Daily engagement in organizational workflows to ensure high volume of prospect
communications
Phone calls, text messages, and email
Database record keeping and reporting
Communications within the organization through various dealership staff
Participation in regularly training sessions and a passion for personal growth
Communicate regularly with key digital marketing teammates and provide lead
feedback
Daily enthusiasm and teamwork
Requirements
- Ability to work a flexible weekly schedule to ensure dealership ‘open hours’ are properly
covered
- Outstanding written and verbal communication skills
- Ability to consistently replicate workflow tasks in an office setting
- Orientation for a fast-paced work environment and high activity volumes
- Natural inclination for creative thinking and trouble shooting
- Analytical mindset and the ability to identify trends
- Friendly demeanor, positivity and likeability
