What are the responsibilities and job description for the Internet Manager position at Murphy Auto Group?
Automotive Internet Sales - Summary
Responds to Internet customer inquiries and ensures that the dealership actualizes its maximum profit potential on Internet sales.
Automotive Internet Sales- Essential Duties
- Know what and how the Miracle Experience works (online Buying Experience)
- Meet or exceed the .65 Benchmark (17.9% Closing rate)
- Communicates effectively with Internet customers and prospects according to their preferred method of communication, whether by phone, by email or in person.
- Has thorough knowledge of all dealership products and services.
- Satisfies the transportation needs of Internet-generated customers.
- Sells / leases and delivers a minimum required units per month.
- Directs customers to product information resources, including those available on the Internet.
- Assists customers in selecting vehicles.
- Understands the psychology of Internet customers and works with them accordingly to draw them into the store for proper vehicle demonstration and to close the transaction.
- Checks email frequently and responds to inquiries immediately. Delivers messages intended for other departments promptly. Notifies customers that their messages have been forwarded to the appropriate personnel for prompt attention.
- Handles all Internet sales inquiries personally.
- Coordinates Internet promotions with other dealership sales promotions and advertising.
- Ensures that the website address is prominently displayed throughout the dealership, e.g., on business cards, flyers, pens and all dealership advertising.
- Researches auto-buying services on the Internet and acts as liaison with any services the dealership uses to promote its site or advertise.
- Works with webmasters to update the website frequently to attract new and repeat visitors.
- Takes photos of dealership inventory for use on the dealership site.
- Maintains an ongoing customer database to capture repeat business.
- Knows and understands the federal, state and local laws that govern retail automobile sales.
- Establishes personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals.
- Keeps abreast of new products, features, accessories etc., and their benefits to customers.
- Attends product and sales training as requested by the sales manager.
- Schedules first service appointment.
- Attends sales meetings.
- Maintain professional appearance.
- Other tasks as assigned.
