What are the responsibilities and job description for the Manager, Marketing Activation position at Murphy Oil?
Job Posting
This position provides the opportunity for the new team member to be based in either the Murphy USA (El Dorado, AR) or QuickChek (Whitehouse Station, NJ) corporate office.
The Manager, Marketing Activation - Murphy USA will provide effective day-to-day leadership and support across Murphy USA marketing planning and execution. The Manager will exercise an omnichannel toolkit to drive Brand objectives : Advertising, Content, Grassroots / Event, Partnership, Signage, Social, and overall Omnichannel Experience. The Manager, Marketing Activation will be responsible for the coordination and execution of cross-functional projects, initiatives, and rollouts. This will be accomplished by applying managing - directly and through influence - a heavily matrixed set of cross-functional partners, external agencies, vendor community, and sponsorship partners. The Manager will work closely with Marketing and Brand leadership and will have curiosity and understanding of the business and the way Marketing can benefit business goals.
PRIMARY DUTIES & RESPONSIBILITIES
- Under the leadership of the Director, Marketing Activation, operationalizes annual marketing plan and develop Sales Period-level strategies for the go-to-market
- Partners with senior Marketing leadership team, Brand & Category Marketing peers, Loyalty, Food & Beverage, Center Store Merchandising, and other partners to ensure projects are well orchestrated and executed
- Successfully deploys a comprehensive marketing plan - annually and by Sales Period - involving and / or informing cross-functional partners as necessary
- Manages agency of record (AOR) day-to-day, signage agency, and sponsorship partners, developing clear process, and communication
- Leads content marketing development for Enterprise including social channels
- Effectively packages and communicates results for Marketing Activation leadership
- Applies lessons learned on subsequent program iterations and identifies opportunities to improve outcomes and processes, as well as to reduce costs
- Advocates for Marketing Activation function across specific brands and cross-Enterprise by developing strong internal relationships
QUALIFICATIONS
