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Content Marketing and SEO Growth Manager (Islamic Finance)

Musaffa
New York, NY Full Time
POSTED ON 4/18/2025
AVAILABLE BEFORE 5/11/2025

About Musaffa

Musaffa is a US-based Islamic fintech powerhouse transforming Shariah-compliant investing globally. With over four years of innovation, we serve a thriving community of 496,000 users across 195 countries , offering advanced tools for halal investment screening and research.

As one of the most visited platforms in Shariah-compliant capital markets, we’re building a cutting-edge Shariah-compliant trading platform to provide seamless, ethical, and transparent investment opportunities.

At Musaffa, we don’t just hire employees—we seek visionary partners and bold innovators who share our ambition to transform Musaffa into one of the most visited and impactful platforms in the global fintech industry. Together, we’re not just building a company; we’re shaping the future of halal investing.

We’re seeking a strategic Content Marketing and SEO Growth Manager to lead our organic growth efforts by combining exceptional content creation and advanced SEO strategies.

About the Role

As the Content and SEO Growth Manager , you’ll take full ownership of crafting and optimizing Musaffa’s content and SEO strategies to achieve measurable growth. This role combines strategic thinking with hands-on execution, offering the opportunity to directly influence Musaffa’s growth trajectory while working alongside a passionate, mission-driven team.

This is a high-impact role that requires dedication and a results-driven mindset. While the work hours are flexible, candidates should be ready to put in the extra effort when needed, particularly during major events, initiatives, or critical growth phases. Given the global nature of our community, this role requires flexibility in work hours to engage with users across various time zones and meet critical deadlines.

Key Responsibilities

1. Content Marketing Excellence

  • Design and execute a content strategy that educates, inspires, and converts Musaffa’s audience.
  • Develop high-quality, SEO-driven content, including blogs, guides, whitepapers, and educational resources for Musaffa Academy.
  • Manage a content calendar to ensure consistent publishing and alignment with business priorities.
  • Repurpose content into multimedia formats (e.g., videos, infographics, social media posts) to expand reach and engagement.

2. Advanced SEO Optimization

  • Develop and implement a comprehensive SEO strategy focused on driving organic traffic and improving search visibility.
  • Conduct keyword research to align content with high-value search terms and user intent.
  • Optimize on-page SEO elements, including metadata, headers, and structured data.
  • Manage off-page SEO strategies, such as link building, partnerships, and content collaborations, to boost domain authority.
  • Perform regular technical SEO audits to ensure optimal site performance and fix any issues affecting rankings.

    • 3. Growth and Performance Tracking

  • Use tools like Google Analytics , Ahrefs , and SEMrush to monitor content and SEO performance.
  • Track and report on metrics such as organic traffic, search rankings, and user engagement.
  • Conduct A / B tests to refine strategies and improve outcomes.

    • 4. Cross-Functional Collaboration

  • Collaborate with the social media team to amplify content across platforms and increase engagement.
  • Partner with product and marketing teams to align content and SEO strategies with feature launches and campaigns.
  • Work with the Community Growth Manager to promote referral programs and user-generated content.

    • What You’ll Bring to Musaffa :

    Experience and Expertise :

  • 10 years of experience in content marketing, SEO, or digital growth roles, with a proven track record of driving organic growth.
  • Expertise in creating and optimizing content for search engines and user engagement.
  • Strong technical SEO knowledge, including mobile-first optimization and website performance improvements.

    • Education :

  • Preferred Degrees : Bachelor’s or Master’s degree in Marketing , Communications , Data Analytics , Journalism , or a related field.
  • Preferred GPA : 3.5 or higher (on a 4.0 scale), reflecting academic excellence.

    • Skills and Knowledge :

  • Advanced proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog).
  • Exceptional writing, editing, and storytelling skills.
  • Strong analytical mindset with the ability to turn data insights into actionable strategies.
  • Familiarity with content management systems (e.g., WordPress) and social media platforms.

    • Nice-to-Have Skills :

  • Experience in fintech, ethical investing, or SaaS startups.
  • Basic knowledge of HTML / CSS for technical SEO implementation.

    • Why Join Musaffa?

  • Mission-Driven Impact : Be part of a company that is reshaping ethical investing and empowering individuals globally.
  • Leadership Opportunity : Take ownership of high-impact community initiatives that drive Musaffa’s growth.
  • ESOP Opportunities : Qualified candidates will have the opportunity to participate in Musaffa’s Employee Stock Ownership Plan (ESOP) after demonstrating proven performance.
  • Collaborative Environment : Work with a passionate, innovative team that values creativity and results.
  • Global Flexibility : Given the global nature of our community, this role requires flexibility in work hours to engage with users across various time zones and meet critical deadlines.

    • How to Apply

    Be part of the change and help us redefine ethical investing! Apply now by sending your resume and portfolio to careers@musaffa.com . Let’s grow together.

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