Social Media Manager

Reporting to the Director of Marketing, the successful candidate will be responsible for developing and executing the museum's social media strategy, promoting exhibitions, programs, and events to engage a global audience. You will collaborate closely with curators, educators, and programming teams to create compelling content that highlights the museum’s contemporary art collections, artists, and initiatives.

Key responsibilities include managing daily social media content across various platforms, building and maintaining the museum's online presence, analyzing performance metrics, and fostering community engagement. The ideal candidate will have a passion for contemporary art, excellent communication skills, and a deep understanding of social media trends and tools.

Essential Functions

• Develop and manage social media strategies for MOCA and its exhibitions, collections, and special programs/projects, focusing on creating compelling content that informs, encourages dialogue, and diversifies MOCA’s voice and reach
• Strategize to build, grow, and manage the digital community on MOCA’s social media platforms
• Work with various museum departments (curatorial, public programs, education, retail, advancement) to identify and prioritize opportunities for social media content
• Source materials needed for social media outreach (e.g., photos, videos) and ensure proper approval for sharing on social media channels
• Manage logistics related to the execution of social media content, including securing necessary approvals from key stakeholders
• Monitor social media discussions and work with the Communications team to respond on behalf of MOCA
• Respond to customer service inquiries on social media channels
• Develop cross-functional partnerships and initiate new, productive external alliances with the shared goal of promoting one another’s offerings and/or sharing content
• In partnership with the MOCA Communications team, assist with special social media influencer outreach efforts
• Analyze, review, and report on the effectiveness of social media campaigns
• Translate metrics into actionable insights to help inform marketing, communications, guest services, and other key museum departments

Requirements

• Minimum of 2-4 years of experience in a similar position (experience with a visual arts organization preferred, but not required)
• Demonstrated experience managing and creating content for multiple social media platforms, with an understanding of best practices and the various tools and features each platform offers
• Bachelor’s degree in a field related to digital media production, communications, journalism, or art history preferred
• Experience managing rights and reproductions of contemporary artworks, including handling licensing and permissions
• Experience working directly with contemporary artists to ensure proper representation and distribution of their works
• Proficiency using content management systems and project management software
• Demonstrated ability to collaborate with a larger team and with stakeholders across various departments
• Proven ability to manage multiple projects simultaneously in a fast-paced work environment
• Ability to write and/or edit content for different audiences and platforms
• Excellent communication and organizational skills

Annual salary: 65,000 - 75,000

Position covered by MOCA/AFSCME Collective Bargaining Unit Agreement: NO

Physical Demands

While performing the essential functions of this job, the incumbent must be able to do the following: sit for extended periods; bend and reach for filing and other job-related functions; bend, stoop, and lift to move and retrieve materials; pull, push, and lift; reach both above and below shoulder height. Mobility to move around the office and distribute reports/correspondence. Specific visual abilities include close vision, color vision, depth perception, and the ability to adjust focus. Must be able to visually inspect work. Manual dexterity to operate computer and other office equipment required. Heavy usage of phone and computer is required.

The physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made.

The Museum of Contemporary Art is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, creed, color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, military status, veteran status or any other status protected under applicable federal, state or local laws. Our policy reflects and affirms the Museum of Contemporary Art’s commitment to the principles of fair employment and the elimination of all discriminatory practices.

Research shows that women and individuals from underrepresented backgrounds often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely that an applicant meets 100% of the qualifications for a given role. Therefore, if much of this job description describes you, we highly encourage you to apply.