The Mission of MIM : The Musical Instrument Museum (MIM) enriches our world by collecting, preserving, and making accessible an astonishing variety of musical instruments and performance videos from every country in the world. MIM offers guests a welcoming and fun experience, incomparable interactive technology, dynamic programming, and exceptional musical performances. MIM fosters appreciation of the world's diverse cultures by showing how we innovate, adapt, and learn from each other to create music-the language of the soul.
Position Description : As part of the Creative and Marketing team, the Marketing Specialist will work closely with MIM's Communications Specialist to help grow attendance for the museum and its educational programming, with one area of focus being adult group tours and experiences. This role is also responsible for the development and daily management of MIM's social media channels. The Marketing Specialist reports to MIM's Creative and Marketing Manager.
Primary Responsibilities :
- Building Awareness & Attendance for MIM
Maintain and help build hospitality and tourism industry relationships that increase visitation to MIM including visitor bureaus, hotels, destination management companies (DMCs), and more
Identify and act on unique opportunities that reach new audiences, such as mutually beneficial partnerships with other organizations or influencer collaborationsCollaborate with education department team members to match adult program offerings to appropriate target audiences (college students through senior citizens) in line with institutional goals and priorities; create and execute strategic outreach plans to reach these audiences and secure group reservationsCoordinate familiarization (FAM) tours for select audiences such as concierges, travel agents, conference planners, etc., in a timely manner to raise awareness of MIM and various programs; help conduct onsite tours and generate proposals as neededRegularly update contacts regarding museum news, programming, or eventsServe as an exemplary advocate in the community, with donors, museum colleagues, media partners, and key constituents; attend community or networking events on behalf of MIM as neededKeep abreast of industry trends both in general marketing and Arizona tourismSocial Media ManagementManage MIM's social media presence and create content calendars for all platforms, including (but not limited to) Facebook, Instagram, TikTok, X, and LinkedIn
Develop, pitch, and collaborate with other team members on the ideation, creation, and execution of content that aligns with MIM's brand and supports larger institutional goals, such as increased museum attendanceWrite and schedule social media posts that are optimized for each platform; manage deadlines and contributor approvalsReport on and monitor social media performance; create recommendations for increased engagement and audience growth based on dataMonitor and respond to user comments and questions on social media as well as review sites, such as TripAdvisor, Google, and Yelp, direct feedback to appropriate internal teamsAdministrativeProactively and regularly tour the museum galleries for content inspiration
Participate in Creative and Marketing meetings and various cross departmental meetings; execute action items as requiredProvide support for large departmental and institution-wide projects and priorities, as business needs ariseQualifications :
Bachelor's degree in marketing, communications, or related field preferred2 years of professional social media marketing experience, preferably for a large organization, with demonstrated success in engagement and audience growth strategiesProficiency with social media platforms, Sprout Social (or similar social media management software), and Microsoft Office SuiteExceptional writing, editing, and verbal communication skills with a strong interest in storytellingStrong organization skills, time management, and attention to detail; ability to manage multiple projects and deadlines concurrentlyDemonstrated commitment to a high-quality brand and delivering exceptional experience for clients / customers / guestsSelf-starter demonstrating initiative, creativity, flexibility, and resourcefulness; excels in a fast-paced environmentCommit to high standards of professionalism, quality of work, and confidentialityKnowledge and contacts within the greater Phoenix market (CVB's, AOT, destination management companies, etc.) preferredKnowledge of local media outlets preferredPositive attitude with a comprehensive understanding and appreciation for story cultivation and business promotion activities; ability to convey MIM's mission and its valueOther :
This is a full-time position working on-site at MIM, due to the required in-person collaboration with multiple teams and eventsPosition requires desk work as well as time showcasing MIM and attending various eventsSome evening and weekend work may be required due to the nature of community / networking eventsCompetitive salary commensurate with requisite skills & qualifications; benefits package includes medical, dental and vision insurance, short-term and long-term disability insurance, life insurance, generous matching 401(k) plan, time off accruals, and other perks to enjoy
